Febriyan, Aldin Nur (2025) ANALISIS PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, KEPERCAYAAN, DAN TRANSPARANSI TERHADAP INTENSI MEMBAYAR ZISWAF MELALUI PLATFORM E-COMMERCE SHOPEE(Studi pada Lembaga Amil Zakat Harapan Dhuafa (LAZ Harfa) di Provinsi Banten). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The intention to pay Zakat, Infaq, Sadaqah, and Waqf (ZISWAF) digitally is important to study as it reflects the public's readiness and willingness to adopt technology as a means of fulfilling religious obligations. The low utilization of digital channels in Banten Province, despite the availability of services such as Shopee, indicates a gap between potential and actual participation in digital ZISWAF payments. This study aims to analyze the influence of perceived ease of use, perceived usefulness, trust, and transparency on the intention to pay ZISWAF through the Shopee e-commerce platform at the Harapan Dhuafa Amil Zakat Institution (LAZ Harfa) in Banten Province. A quantitative approach was used with a survey method involving 200 Muslim respondents in Banten who had made digital ZISWAF payments. The research instrument was a Likert-scale questionnaire that had been tested for validity and reliability. Data were analyzed using multiple linear regression with the help of SPSS version 25. The results show that perceived ease of use, perceived usefulness, trust, and transparency have both simultaneous and partial significant effects on the intention to pay ZISWAF digitally, with transparency being the most dominant factor influencing intention. The research model explains most of the variation in intention, while the rest is influenced by factors outside the study. The conclusion of this research emphasizes that transparency and trust are key factors in encouraging public participation through digital channels. Therefore, LAZ Harfa needs to develop digital payment services that are easy to use, transparent, and trustworthy to enhance digital ZISWAF fundraising through platforms such as Shopee.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Intensi membayar Zakat, Infak, Sedekah, dan Wakaf (ZISWAF) secara digital menjadi hal yang penting untuk diteliti karena mencerminkan kesiapan dan kemauan masyarakat dalam mengadopsi teknologi sebagai sarana pemenuhan kewajiban keagamaannya. Rendahnya pemanfaatan kanal digital di Provinsi Banten, meskipun telah tersedia platform seperti Shopee, menunjukkan adanya kesenjangan antara potensi dan realisasi partisipasi masyarakat dalam membayar ZISWAF secara daring. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan, persepsi manfaat, kepercayaan, dan transparansi terhadap intensi membayar ZISWAF melalui platform e-commerce Shopee pada Lembaga Amil Zakat Harapan Dhuafa (LAZ Harfa) di Provinsi Banten. Pendekatan yang digunakan adalah kuantitatif dengan metode survei terhadap 200 responden yang merupakan masyarakat muslim di Provinsi Banten dan pernah melakukan pembayaran ZISWAF secara digital. Instrumen penelitian berupa kuesioner dengan skala Likert yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan dengan regresi linier berganda menggunakan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa persepsi kemudahan, persepsi manfaat, kepercayaan, dan transparansi secara simultan dan parsial berpengaruh signifikan terhadap intensi membayar ZISWAF secara digital, dengan transparansi menjadi variabel yang paling dominan memengaruhi intensi. Model penelitian ini mampu menjelaskan sebagian besar variasi intensi, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Simpulan dari penelitian ini menunjukkan bahwa transparansi dan kepercayaan merupakan faktor kunci dalam mendorong partisipasi masyarakat melalui kanal digital. Oleh karena itu, LAZ Harfa perlu mengembangkan sistem layanan yang mudah, transparan, dan terpercaya agar mampu meningkatkan penghimpunan dana ZISWAF secara digital melalui platform seperti Shopee. | |||||||||
| Uncontrolled Keywords: | Intention to Pay, Perceived Ease of Use, Perceived Usefulness, Trust, Transparency,. Intensi Membayar, Persepsi Kemudahan, Persepsi Manfaat, Kepercayaan, Transparansi. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | Mr Aldin Nur Febriyan | |||||||||
| Date Deposited: | 04 Sep 2025 03:14 | |||||||||
| Last Modified: | 04 Sep 2025 03:14 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53471 |
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