Ghaisani, Raden Sandrina Kusuma (2025) Karakter Personal dan Penggunaan Jargon dalam Produksi Konten di Akun Instagram @adiidhams. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Instagram is one of the platforms that can be used for promotional activities and to build a personal brand. This research aims to explain 4 dimensions of social media marketing, which includes content creation, content sharing, connecting, community building and to explain 3 dimensions of personal branding, which includes roles, standards, and style. The strategy used in this research is the 5 strategies of impression management theory by Jones and Pittman, which includes Ingratitation, Self Promotion, Exemplification, Intimidation, and Supplication. The methods used are study case with qualitative approach using non-participant observation data collection technique and in-depth interviews. The result is Adi Idham shows that the content creation must be consistent with originality and quality of the content he produces. In content sharing, it can be seen form Adi Idham’s habit of always re-sharing the results of his content trough Instagram Story to build an image and self-confidence in the content he produces. Through Connecting, Adi Idham interacts demonstrated by Adi Idham can be seen from his role as a speaker, as well as the use of distinctive jargon that is characteristic in building relationship with his followers
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Instagram merupakan salah satu platform yang bisa dimanfaatkan untuk melakukan kegiatan promosi dan membangun personal branding. Penelitian ini bertujuan untuk menjelaskan 4 dimensi social media marketing, yaitu content creation, content sharing, connecting, community building dan menjelaskan 3 dimensi dari personal branding, antara lain kompetensi, standar, dan gaya. Penelitian ini menggunakan teori manajemen impresi melalui 5 strategi menurut Jones dan Pittman yaitu, ingratitation, self Promotion, exemplification, intimidation, dan supplication. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dengan menggunakan teknik pengumpulan data observasi non partisipan dan wawancara mendalam. Hasilnya adalah Adi idham menunjukkan bahwa content creation yang diciptakan harus konsisten terhadap orisinalitas dan berkualitas terhadap konten yang diproduksinya. Pada content sharing, terlihat dari kebiasaan Adi Idham yang selalu membagikan ulang hasil kontennya melalui Instagram Story untuk membangun citra dan kepercayaan diri terhadap konten yang dihasilkannya. Melalui Connecting, Adi Idham melakukan interaksi dengan pengikutnya serta berkolaborasi dengan pihak luar. Kompetensi dan standar yang ditunjukkan Adi Idham terlihat dari perannya sebagai pembicara, serta penggunaan jargon khas yang menjadi ciri khas dalam membangun hubungan dengan pengikutnya. | ||||||
| Uncontrolled Keywords: | Social Media Marketing, Personal Branding, Instagram Promotion, Impression Management Pemasaran Media Sosial, Citra Diri, Promosi Instagram, Manajemen Impresi | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Unnamed user with email [email protected] | ||||||
| Date Deposited: | 29 Aug 2025 04:26 | ||||||
| Last Modified: | 29 Aug 2025 04:26 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53053 |
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