Rusydah, Nimas Faatihatu (2025) ANALISIS PERILAKU KONSUMSI IMPULSIVE BUYING PADA KONSUMEN SITUS BELANJA ONLINE DITINJAU DALAM PERSPEKTIF EKONOMI SYARIAH. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to analyze impulsive buying behavior exhibited by consumers on online shopping platforms from the perspective of Islamic economics. The increasing phenomenon of impulsive consumption through e-commerce platforms—especially among young people—highlights the need for an investigation that considers the principles of consumption in Islam. This research uses a descriptive qualitative approach, with data collection techniques including observation, interviews, and documentation of consumers who actively shop online. The results of the study show that factors influencing impulsive buying behavior include internal factors such as emotions, desire-driven impulses, and lifestyle, as well as external factors such as promotions, discounts, and the convenience of digital access. From the perspective of Islamic economics, this behavior contradicts Islamic consumption principles, which prioritize needs over wants (maslahah), encourage moderation (wasathiyah), and discourage wasteful behavior (tabdzir and israf). Principles such as tawhid (monotheism), simplicity, morality, and social responsibility serve as the main guidelines in shaping consumption that aligns with Sharia
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisis perilaku konsumsi impulsif (impulsive buying) yang dilakukan oleh konsumen situs belanja online dalam perspektif ekonomi syariah. Fenomena meningkatnya konsumsi secara impulsif melalui platform e-commerce, khususnya oleh kalangan muda, mendorong perlunya kajian yang mempertimbangkan prinsip-prinsip konsumsi dalam Islam. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi terhadap konsumen yang aktif berbelanja online. Hasil penelitian menunjukkan bahwa faktor-faktor yang memengaruhi perilaku impulsif meliputi faktor internal seperti emosi, dorongan hasrat, dan gaya hidup, serta faktor eksternal seperti promosi, diskon, dan kemudahan akses digital. Dalam perspektif ekonomi syariah, perilaku ini bertentangan dengan prinsip konsumsi Islami yang mengedepankan kebutuhan dibandingkan keinginan (maslahah), bersifat moderat (wasathiyah), dan menjauhi perilaku boros (tabdzir dan israf). Prinsip-prinsip seperti ketauhidan, kesederhanaan, moralitas, dan tanggung jawab sosial menjadi acuan utama dalam membentuk konsumsi yang sesuai syariah. | |||||||||
| Uncontrolled Keywords: | Impulsive buying, Islamic consumption, Islamic economics, consumer behavior. Impulsive buying, konsumsi Islam, ekonomi syariah, perilaku konsumen. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | nimas faatihatu rusydah | |||||||||
| Date Deposited: | 02 Sep 2025 03:05 | |||||||||
| Last Modified: | 02 Sep 2025 03:05 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53042 |
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