PUTRI, RANTI MIYARLIN (2025) EVALUASI KEBIJAKAN PENDAMPINGAN USAHA PELAKU USAHA MIKRO DAN KECIL (UMK) DI KECAMATAN CIWANDAN KOTA CILEGON. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study is based on the problems that exist when assessing business assistance policy in Ciwandan District, Cilegon City. The problem is the decline in the number of business actors in the last two years. This is due to the small number of MSME business assistants in each district, late and invalid data updates and less than optimal responsiveness and communication. This assistance policy is regulated in the Regulation of the Minister of Cooperatives and Small and Medium Enterprises Number 02 of 2016, which aims to increase the productivity and competitiveness of MSEs through guidance and assistance from business assistants. The evaluation was conducted using the William Dunn policy evaluation model (2003) which includes six indicators, such as effectiveness, efficiency, adequacy, equity, responsiveness, and accuracy. This study uses a descriptive qualitative method. The data analysis technique is adapted from Miles and Huberman which consists of data collection, data reduction, data presentation, and drawing conclusions. The results of the study indicate that the business assistance policy in Ciwandan District has not been implemented optimally. The responsiveness indicator in communication between business assistants has not been running well, which causes information and assistance to be unevenly distributed among MSME actors. In addition, the effectiveness of the policy is also low because there has been a decrease in the number of business actors in two consecutive years. In terms of efficiency, the limited number of business assistants and inadequate facilities and infrastructure are inhibiting factors. The adequacy and accuracy of the policy have also not been achieved because the assistance provided is more motivational and has not been equipped with effective practical solutions. This study provides recommendations for local governments to increase the number of business assistants, improve communication and coordination between assistants, and utilize digital media to disseminate information more effectively.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini didasarkan pada masalah yang ada saat melakukan penilaian pada kebijakan pendampingan usaha di Kecamatan Ciwandan Kota Cilegon. Permasalah tersebut yaitu menurunnya jumlah pelaku usaha dalam dua tahun terakhir. Hal ini terjadi karena sedikitnya jumlah pendamping usaha UMK di setiap kecamatan, pembaharuan data yang terlambat dan tidak valid dan responsivitas dan komunikasi belum optimal. Kebijakan pendampingan ini diatur dalam Peraturan Menteri Koperasi dan Usaha Kecil Menengah Nomor 02 Tahun 2016, yang bertujuan untuk meningkatkan produktivitas dan daya saing UMK melalui bimbingan dan pendampingan dari pendamping usaha. Evaluasi dilakukan menggunakan model evaluasi kebijakan William Dunn (2003) yang meliputi enam indikator, yaitu efektivitas, efisiensi, kecukupan, pemerataan, responsivitas, dan ketepatan. Penelitian ini menggunakan metode kualitatif deskriptif. Teknik analisis data diadaptasi dari Miles dan Huberman yang terdiri dari pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa kebijakan pendampingan usaha di Kecamatan Ciwandan belum berjalan secara optimal. Indikator responsivitas dalam komunikasi antar pendamping usaha belum berjalan baik yang menyebabkan informasi dan bantuan tidak merata di kalangan pelaku UMK. Selain itu, efektivitas kebijakan juga rendah karena terjadi penurunan jumlah pelaku usaha dalam dua tahun berturut-turut. Dalam hal efisiensi, jumlah pendamping usaha yang terbatas dan sarana prasarana yang tidak memadai menjadi faktor penghambat. Kecukupan dan ketepatan kebijakan juga belum tercapai karena pendampingan yang diberikan lebih bersifat motivasional dan belum dilengkapi dengan solusi praktis yang efektif. Penelitian ini memberikan rekomendasi agar pemerintah daerah melakukan peningkatan jumlah pendamping usaha, memperbaiki komunikasi dan koordinasi antar pendamping, serta memanfaatkan media digital untuk penyebaran informasi secara lebih efektif. | |||||||||
| Uncontrolled Keywords: | policy evaluation, business assistance, Micro and Small Enterprises evaluasi kebijakan, pendampingan usaha, Usaha Mikro dan Kecil | |||||||||
| Subjects: | H Social Sciences > Public Administration | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 63201-Program Studi Administrasi Publik 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Ranti Miyarlin Putri | |||||||||
| Date Deposited: | 02 Sep 2025 01:41 | |||||||||
| Last Modified: | 02 Sep 2025 01:41 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53008 |
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