AZIS, DIAN AISYAH AZZAHRA (2025) PENGARUH KUALITAS LAYANAN, DAYA TARIK WISATA RELIGI, DAN PENGALAMAN TERHADAP LOYALITAS WISATAWAN MASJID AGUNG BANTEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The development of Islamic tourism in Indonesia shows significant growth, one of which is through religious tourism destinations such as the Great Mosque of Banten. Then, researchers suspect that there are three factors that can affect tourist loyalty (Y), namely service quality (X1), Religious tourism attraction (X2) and experience (X3). The purpose of this study was to examine the effect of service quality, religious tourism attractiveness, and tourist experience on tourist loyalty regarding loyalty in religious tourism of the Great Mosque of Banten. Researchers use a quantitative research approach process. In this study, researchers determined the population as all tourists from Banten who had visited the Great Mosque of Banten more than once. The sampling technique uses a purposive sampling method technique with the Ferdinand formula. From the calculation results, 200 tourists were obtained as a sample to be used in this study. The t test results show that religious tourism attractiveness and tourist experience have a positive and significant effect on tourist loyalty, while service quality has no significant effect. Meanwhile, the results of the F test show that the three variables simultaneously have a positive and significant effect on tourist loyalty. The Adjusted R Square value of 0.731 indicates that 73.1% of the variation in loyalty can be explained by these three variables.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Perkembangan pariwisata religi di Indonesia menunjukkan pertumbuhan yang signifikan, salah satunya melalui destinasi wisata religi seperti Masjid Agung Banten. Kemudian, peneliti menduga terdapat tiga faktor yang dapat mempengaruhi loyalitas wisatawan (Y) yaitu kualitas layanan (X1), daya tarik wisata religi (X2) dan pengalaman (X3). Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas layanan, daya tarik wisata religi, dan pengalaman wisatawan terhadap loyalitas wisatawan mengenai loyalitas dalam wisata religi Masjid Agung Banten. Peneliti menggunakan proses pendekatan penelitian kuantitatif. Dalam penelitian ini, peneliti menetapkan populasi sebagai seluruh wisatawan dari Banten yang pernah mengunjungi Masjid Agung Banten lebih dari satu kali. Teknik pengambilan sampel menggunakan teknik metode purposive sampling dengan rumus ferdinand. Dari hasil perhitungan didapat sebanyak 200 wisatawan sebagai sampel yang akan digunakan dalam penelitian ini. Hasil uji t menunjukkan bahwa daya tarik wisata religi dan pengalaman wisatawan berpengaruh positif dan signifikan terhadap loyalitas wisatawan, sedangkan kualitas layanan tidak berpengaruh signifikan. Sementara itu, hasil uji F menunjukkan bahwa ketiga variabel secara simultan berpengaruh positif dan signifikan terhadap loyalitas wisatawan. Nilai Adjusted R Square sebesar 0,731 menunjukkan bahwa 73,1% variasi loyalitas dapat dijelaskan oleh ketiga variabel tersebut. | |||||||||
| Uncontrolled Keywords: | Religious Tourism Attractions, Service Quality, Tourist Loyalty, Tourist Experience. Daya Tarik Wisata Religi, Kualitas Layanan, Loyalitas Wisatawan, Pengalaman Wisatawan | |||||||||
| Subjects: | H Social Sciences > HC Economic History and Conditions | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | Dian Ai'syah Az-zahra Azis | |||||||||
| Date Deposited: | 01 Sep 2025 07:44 | |||||||||
| Last Modified: | 01 Sep 2025 07:44 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/52937 |
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