Muthmainna, Muthmainna (2025) ADAPTASI KONSUMEN PADA APLIKASI MOBILE KOPI KENANGAN SEBAGAI POLA BELANJA DI ERA DIGITAL. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
Muthmainna_6662210046_CP.pdf Restricted to Registered users only Download (79kB) |
|
Text (SKRIPSI)
Muthmainna_6662210046_Fulltext.pdf Restricted to Registered users only Download (5MB) |
|
Text (SKRIPSI)
Muthmainna_6662210046_02.pdf Restricted to Registered users only Download (487kB) |
|
Text (SKRIPSI)
Muthmainna_6662210046_03.pdf Restricted to Registered users only Download (224kB) |
|
Text (SKRIPSI)
Muthmainna_6662210046_04.pdf Restricted to Registered users only Download (1MB) |
|
Text (SKRIPSI)
Muthmainna_6662210046_05.pdf Restricted to Registered users only Download (229kB) |
|
Text (SKRIPSI)
Muthmainna_6662210046_Ref.pdf Restricted to Registered users only Download (220kB) |
|
Text (SKRIPSI)
Muthmainna_6662210046_Lamp.pdf Restricted to Registered users only Download (3MB) |
|
Text
Muthmainna_6662210046_01.pdf Restricted to Registered users only Download (1MB) |
Abstract
This study is entitled Consumer Adaptation to the Kopi Kenangan Mobile Application as a Shopping Pattern in the Digital Era. The digital era will continue to develop social trends along with the passage of time which will certainly always change behavior in consumer demand. This study aims to determine the perception of benefits, perception of convenience, and obstacles of consumers in using the Kopi Kenangan mobile application. This study uses the Technology Acceptance Model (TAM) theory. This study uses a Qualitative approach with a case study method. Data collection techniques are carried out by observation, interviews, and documentation. The results of the study indicate that the perception of benefits felt by consumers includes technological advantages, meeting shopping needs, and technological relevance. In addition, the perception of convenience felt by informants includes ease of use, ease of access, ease of transactions, and feedback. Furthermore, the obstacles that occur to consumers in using the application include technical, non-technical, and other obstacles.
| Item Type: | Thesis (S1) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Additional Information: | Penelitian ini berjudul Adaptasi Konsumen Pada Aplikasi Mobile Kopi Kenangan Sebagai Pola Belanja di Era Digital. Era digital akan terus mengembangkan tren sosial beriringan dengan berjalannya waktu yang sudah pasti akan selalu mengubah perilaku dalam permintaan konsumen. Penelitian ini bertujuan untuk mengetahui persepsi manfaat, persepsi kemudahan, dan hambatan konsumen dalam menggunakan aplikasi mobile kopi kenangan. Penelitian ini menggunakan teori Technology Acceptance Model (TAM). Penelitian ini menggunakan pendekatan Kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa persepsi manfaat yang dirasakan konsumen antara lain keuntungan teknologi, memenuhi kebutuhan berbelanja, dan relevansi teknologi. Selain itu persepsi kemudahan yang dirasakna informan antara lain kemudahan penggunaan, kemudahan akses, kemudahan transksi, dan feedback. Selanjutnya hambatan yang terjadi pada konsumen dalam menggunakan aplikasi diantaranya hambatan teknis, non teknis, dan lainnya. | ||||||
| Uncontrolled Keywords: | Consumer Adaptation, Perception of Benefits, Perception of Convenience, Consumer Barriers. Adaptasi Konsumen, Persepsi Manfaat, Persepsi Kemudahan, Hambatan Konsumen. | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
||||||
| Depositing User: | Muthmainna Muthmainna Muthmainna | ||||||
| Date Deposited: | 27 Aug 2025 03:08 | ||||||
| Last Modified: | 27 Aug 2025 03:08 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/52878 |
Actions (login required)
 |
View Item |