Mulyana, Fajar (2025) ANALISIS PERBANDINGAN JUMLAH TABUNGAN SIMPEDA DAN JUMLAH TABUNGAN TANDAMATA PADA BANK BJB (PERIODE 2022-2024). D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text
FAJAR MULYANA_5504220019_FULL TEXT.pdf Restricted to Registered users only Download (1MB) |
|
Text
FAJAR MULYANA_5504220019_01.pdf Restricted to Registered users only Download (991kB) |
|
Text
FAJAR MULYANA_5504220019_02.pdf Restricted to Registered users only Download (467kB) |
|
Text
FAJAR MULYANA_5504220019_03.pdf Restricted to Registered users only Download (240kB) |
|
Text
FAJAR MULYANA_5504220019_04.pdf Restricted to Registered users only Download (272kB) |
|
Text
FAJAR MULYANA_5504220019_05.pdf Restricted to Registered users only Download (199kB) |
|
Text
FAJAR MULYANA_5504220019_REFF.pdf Restricted to Registered users only Download (210kB) |
|
Text
FAJAR MULYANA_5504220019_LAMP.pdf Restricted to Registered users only Download (593kB) |
Abstract
This study aims to analyze the comparison between the amount of Simpeda savings and Tandamata savings at Bank BJB during the period from 2022 to 2024. The research method used is a descriptive quantitative approach with secondary data sourced from Bank BJB’s financial reports. The results indicate that although Simpeda savings remain higher in nominal value, Tandamata savings demonstrate a more aggressive and consistent growth trend. This suggests that the product development and digital promotion strategies applied to Tandamata are more effective in attracting customers. These findings are supported by previous studies emphasizing the importance of product innovation and market segmentation. This research is expected to provide strategic input for Bank BJB in developing sustainable savings products.
| Item Type: | Thesis (D3) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Penelitian ini bertujuan untuk menganalisis perbandingan antara jumlah tabungan Simpeda dan jumlah tabungan Tandamata pada Bank BJB selama periode tahun 2022 hingga 2024. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kuantitatif, dengan data sekunder yang diperoleh dari laporan keuangan Bank BJB. Hasil penelitian menunjukkan bahwa meskipun secara nominal tabungan Simpeda masih mendominasi, pertumbuhan tabungan Tandamata menunjukkan tren yang lebih agresif dan konsisten. Hal ini mengindikasikan bahwa strategi pengembangan produk dan promosi digital pada Tandamata lebih efektif dalam menarik minat nasabah. Temuan ini diperkuat oleh hasil-hasil penelitian terdahulu yang menekankan pentingnya inovasi produk dan segmentasi pasar. Penelitian ini diharapkan dapat menjadi masukan strategis bagi Bank BJB dalam pengembangan produk simpanan yang berkelanjutan. | |||||||||
| Uncontrolled Keywords: | Simpeda Savings, Tandamata Savings, Bank BJB, Growth in Amount, Comparative Implications, Third Party Funds Tabungan Simpeda, Tabungan Tandamata, Bank BJB, Pertumbuhan Jumlah, Implikasi Perbandingan, Dana Pihak Ketiga | |||||||||
| Subjects: | H Social Sciences > HG Finance | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis > 61406-Program Diploma III Keuangan Perbankan 05-Fakultas Ekonomi dan Bisnis |
|||||||||
| Depositing User: | Fajar Mulyana Fajar Mulyana | |||||||||
| Date Deposited: | 26 Aug 2025 07:28 | |||||||||
| Last Modified: | 26 Aug 2025 07:28 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/52778 |
Actions (login required)
 |
View Item |