Ulum, Khoirul (2025) PENGELOLAAN MEDIA SOSIAL INSTAGRAM POLRESTA SERANG KOTA DALAM MENGEDUKASI BAHAYA NARKOBA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research discusses the management of Instagram social media by Polresta Serang Kota in educating the public about the dangers of drug abuse, as a response to the increasing drug misuse among teenagers and adults in Serang City. Using a qualitative approach with a case study method, data were collected through interviews, observation, and documentation. The study is analyzed using the 4C theory (Context, Communication, Collaboration, and Connection) in the operation of social media. The findings show that in the Context stage, Polresta Serang Kota successfully crafted relevant messages related to drug issues and attempted to simplify complex legal terms, though challenges remain. In the Communication stage, visual strategies, persuasive communication, and responses to follower comments are key to effective message delivery. The Collaboration stage reveals synergy with influencers and related institutions to expand the campaign’s reach. Meanwhile, the Connection stage emphasizes direct interaction to foster emotional closeness with the community. The Instagram account @Polresta.Serang.Kota is used as an educational medium by utilizing the interactive and engaging characteristics of digital media, thereby strengthening preventive efforts against drug abuse through communicative and participatory approaches.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Penelitian ini membahas pengelolaan media sosial Instagram oleh Polresta Serang Kota dalam mengedukasi masyarakat mengenai bahaya narkoba, yang merupakan respons terhadap meningkatnya penyalahgunaan narkoba di kalangan remaja dan dewasa di Kota Serang. Menggunakan pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Penelitian ini dianalisis menggunakan teori 4C (Context, Communication, Collaboration, dan Connection) dalam operasionalisasi media sosial. Hasil penelitian menunjukkan bahwa pada tahap Context, Polresta Serang Kota berhasil membentuk pesan yang relevan dengan isu narkoba dan menyederhanakan istilah hukum meski masih menghadapi tantangan. Dalam tahap Communication, strategi visual, komunikasi persuasif, dan respons terhadap komentar pengikut menjadi kunci dalam penyampaian pesan. Tahap Collaboration menunjukkan adanya sinergi dengan influencer dan instansi terkait guna memperluas jangkauan kampanye. Sementara itu, tahap Connection menekankan pentingnya interaksi langsung untuk membangun kedekatan emosional dengan masyarakat. Akun Instagram @Polresta.Serang.Kota digunakan sebagai media edukasi dengan memanfaatkan karakteristik media digital yang interaktif dan menarik, sehingga memperkuat upaya preventif terhadap penyalahgunaan narkoba melalui pendekatan yang komunikatif dan partisipatif. | ||||||
| Uncontrolled Keywords: | Social Media, Instagram, Drugs, Education, Theory 4C Media Sosial, Instagram, Narkoba, Edukasi, Teori 4C | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Mr Khoirul Ulum | ||||||
| Date Deposited: | 26 Aug 2025 06:34 | ||||||
| Last Modified: | 26 Aug 2025 06:34 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/52745 |
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