RIjal, Nicky Syam (2025) ANALISIS STRATEGI LAZ DAARUT TAUHID PEDULI (DT PEDULI) DALAM PROSES FUNDRAISING ZAKAT DI KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research is motivated by the gap between the potential and the actual realization of zakat collection in Indonesia, which is partly caused by the suboptimal fundraising strategies implemented by zakat management institutions. The focus of this study is to analyze the fundraising strategies used by LAZ Daarut Tauhid Peduli (DT Peduli) in Serang City. The objective of this research is to describe and analyze the fundraising strategies implemented by DT Peduli Serang, assess the effectiveness of the SWOT strategy (Strengths, Weaknesses, Opportunities, Threats), and evaluate external factors influencing the success of fundraising using the PESTLE approach (Political, Economic, Social, Technological, Environmental, and Legal). This study employs a descriptive qualitative approach with data collected through interviews, observations, documentation, and literature study. Data analysis techniques apply the SWOT and PESTLE approaches to systematically examine the information gathered. The results show that DT Peduli successfully increased zakat fundraising significantly from 2021 to 2023, with growth exceeding 100% each year. The fundraising strategies implemented include both direct and indirect approaches, utilization of social media, volunteer programs, and strategic partnerships. Social and economic factors were proven to be the main drivers of successful fundraising, while the main challenges lay in limited human resources and the underutilization of digital technology. Overall, the fundraising strategies of DT Peduli are considered effective, although they still require strengthening in the areas of digitalization and human resource management.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini dilatarbelakangi oleh fenomena kesenjangan antara potensi dan realisasi pengumpulan zakat di Indonesia, yang salah satunya disebabkan oleh belum optimalnya strategi fundraising yang diterapkan oleh lembaga amil zakat. Fokus penelitian ini adalah menganalisis strategi fundraising yang digunakan oleh LAZ Daarut Tauhid Peduli (DT Peduli) di Kota Serang. Tujuan dari penelitian ini adalah untuk mendeskripsikan dan menganalisis strategi fundraising zakat yang diterapkan oleh DT Peduli Serang, menilai efektivitas penerapan strategi SWOT (Strengths, Weaknesses, Opportunities, Threats), serta mengevaluasi faktor-faktor eksternal menggunakan pendekatan PESTLE (Politik, Ekonomi, Sosial, Teknologi, Lingkungan, dan Hukum) yang mempengaruhi keberhasilan fundraising. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi, dan studi pustaka. Teknik analisis data menggunakan pendekatan analisis SWOT dan PESTLE untuk menganalisis data secara sistematis. Hasil penelitian menunjukkan bahwa DT Peduli berhasil meningkatkan penghimpunan dana zakat secara signifikan dari tahun 2021 hingga 2023, dengan pertumbuhan mencapai lebih dari 100% tiap tahunnya. Strategi fundraising yang diterapkan mencakup pendekatan langsung dan tidak langsung, pemanfaatan media sosial, program relawan, serta kemitraan strategis. Faktor sosial dan ekonomi terbukti menjadi pendorong utama keberhasilan fundraising, sementara tantangan utama terdapat pada keterbatasan sumber daya manusia dan penguasaan teknologi digital. Secara keseluruhan, strategi fundraising DT Peduli dinilai efektif namun masih perlu penguatan di aspek digitalisasi dan manajemen SDM. | |||||||||
| Uncontrolled Keywords: | Fundraising Strategy, Amil Zakat Institution, Daarut Tauhid Peduli, SWOT, PESTLE Strategi pengumpulan dana, Lembaga Amil Zakat, Daarut Tauhid Peduli, SWOT, PESTLE | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah 05-Fakultas Ekonomi dan Bisnis |
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| Depositing User: | NickY Nicky Rijal | |||||||||
| Date Deposited: | 25 Aug 2025 06:35 | |||||||||
| Last Modified: | 25 Aug 2025 06:35 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/52687 |
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