NOYA, HELLEN ALEXANDRA CORNELIA (2024) STRATEGI DISEMINASI HUMAS UNIVERSITAS SULTAN AGENG TIRTAYASA DALAM MENINGKATKAN CITRA YANG BAIK SEBAGAI KAMPUS JAWARA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
Hellen Noya_6662180051_FULL TEXT.pdf Restricted to Registered users only Download (2MB) |
|
Text (SKRIPSI)
Hellen Noya_6662180051_01.pdf Restricted to Registered users only Download (1MB) |
|
Text (SKRIPSI)
Hellen Noya_6662180051_02.pdf Restricted to Registered users only Download (278kB) |
|
Text (SKRIPSI)
Hellen Noya_6662180051_03.pdf Restricted to Registered users only Download (221kB) |
|
Text (SKRIPSI)
Hellen Noya_6662180051_04.pdf Restricted to Registered users only Download (485kB) |
|
Text (SKRIPSI)
Hellen Noya_6662180051_05.pdf Restricted to Registered users only Download (139kB) |
|
Text (SKRIPSI)
Hellen Noya_6662180051_REF.pdf Restricted to Registered users only Download (117kB) |
|
Text (SKRIPSI)
Hellen Noya_6662180051_LAMP.pdf Restricted to Registered users only Download (842kB) |
Abstract
The public relations strategy of Sultan Ageng Tirtayasa University focuses on digital media-based information dissemination to realize the campus vision and mission of being Integrated, Smart, and Green (It’S Green) while building a JAWARA image (Honest, Fair, Authoritative, Trustworthy, Religious, Accountable). This study analyzes Untirta’s PR dissemination strategy using Ordonez and Serrat’s theory with a qualitative method and descriptive approach. Data were collected through observation, interviews, and documentation with three informants: PR Coordinator, Sub-Coordinator, and Head of ICT Unit. Results show that Untirta’s PR conducts target analysis, goal setting, method selection, material preparation, implementation, and continuous evaluation, using Instagram and the official website as primary channels. Challenges such as limited human resources, suboptimal socialization, and slow response to criticism are addressed through competency enhancement, cross-unit collaboration, and strengthened communication networks. The strategy is effective but requires ongoing development to maintain the campus’s positive image.
| Item Type: | Thesis (S1) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Additional Information: | Strategi humas Universitas Sultan Ageng Tirtayasa berfokus pada diseminasi informasi berbasis media digital untuk mewujudkan visi misi kampus yang Integrated, Smart, and Green (It’S Green) serta membangun citra JAWARA (Jujur, Adil, Wibawa, Amanah, Religius, Akuntabel). Penelitian ini menganalisis strategi diseminasi humas Untirta menggunakan teori Ordonez dan Serrat dengan metode kualitatif dan pendekatan deskriptif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi dengan tiga informan: Koordinator Humas, Sub Koordinator Humas, dan Kepala UPA TIK. Hasilnya, humas Untirta melakukan analisis target, penentuan tujuan, pemilihan metode, persiapan materi, pelaksanaan, dan evaluasi berkelanjutan, dengan Instagram dan website sebagai saluran utama. Kendala seperti keterbatasan SDM, sosialisasi kurang optimal, dan respons lambat terhadap kritik diatasi dengan peningkatan kompetensi, kolaborasi lintas unit, dan penguatan jejaring komunikasi. Strategi ini efektif namun perlu pengembangan berkelanjutan untuk menjaga citra positif kampus. | ||||||
| Uncontrolled Keywords: | Public Relations, Dissemination Strategy, Ordonez and Serrat Theory Humas, Strategi Diseminasi, Teori Ordonez dan Serrat | ||||||
| Subjects: | Communication > Public Relations Science Communication > Communication (General) |
||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
||||||
| Depositing User: | Hellen Alexandra Cornelia Noya | ||||||
| Date Deposited: | 20 Aug 2025 07:22 | ||||||
| Last Modified: | 20 Aug 2025 07:22 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/52265 |
Actions (login required)
 |
View Item |