Antoni, Cinta Audria (2025) MODAL SOSIAL PEMANFAAT PROGRAM PENDAMPINGAN LEGALITAS SERTIFIKASI HALAL DAN NOMOR INDUK BERUSAHA DI PERUMAHAN TAMPAK SIRING KELURAHAN KUNCIRAN KOTA TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Social capital social strength in a community built by individuals or groups by considering the social structure that can be used to achieve goals. The study explores the background of successful users and users who experience stagnation in participating in the legal assistance program, whether by utilizing the social capital they have they can develop their business and themselves. This study uses a qualitative method with a descriptive approach. The data collection process is carried out through observation, interview, and documentation techniques. The selection of data sources is done purposively, while the validity of the data is tested through triangulation and member checking techniques. The results of the study indicate that the success of the legal assistance program is influenced by social capital in the form of norms, trust, and strong networks between business actors, institutions, and customers. Having business legality such as halal certificates and NIB has a real impact on increasing consumer trust, especially Muslim consumers, as well as opening up opportunities to expand the market and increase income. Business actors who already have legality find it easier to participate in government bazaars and government events. However, legality does not always have a direct impact on increasing sales, because consumers still consider good taste, affordable prices and cleanliness of the business. Legality will be more effective if business actors are able to utilize social capital
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Modal sosial kekuatan sosial dalam komunitas yang dibangun oleh individu atau kelompok dengan mempertimbangkan struktur sosial yang dapat digunakan untuk mencapai tujuan. Penelitian mengeksplorasi latarbelakang pemanfaat yang sukses dan pemanfaat yang mengalami stagnasi dalam mengikuti program pendampingan legalitas, apakah dengan memanfaatkan modal sosial yang dimilikinya dapat mengembangkan usaha dan dirinya. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Proses pengumpulan data dilakukan melalui teknik observasi, wawancara, dan dokumentasi. Pemilihan sumber data dilakukan secara purposive, sedangkan keabsahan data diuji melalui teknik triangulasi dan member checking. Adapun hasil penelitian menunjukkan bahwa keberhasilan program pendampingan legalitas dipengaruhi oleh modal sosial berupa norma, kepercayaan, dan jaringan yang kuat antar pelaku UMKM, institusi, dan pelanggan. Memiliki legalitas usaha seperti sertifikat halal dan NIB berdampak nyata dalam meningkatkan kepercayaan konsumen, khususnya konsumen Muslim, serta membuka peluang memperluas pasar dan meningkatkan pendapatan. Pelaku usaha yang sudah punya legalitas lebih mudah mengikuti bazar pemerintah dan event pemerintah. Namun, legalitas tidak selalu berdampak langsung pada peningkatan penjualan, karena konsumen tetap mempertimbangkan rasa yang enak, harga terjangkau dan kebersihan usaha. Legalitas akan lebih efektif jika pelaku usaha mampu memanfaatkan modal sosial. | |||||||||
| Uncontrolled Keywords: | Capital, Social, Beneficiaries, Program, Assistance, Legality Modal, Sosial, Pemanfaat, Program, Pendampingan, Legalitas | |||||||||
| Subjects: | H Social Sciences > HM Sociology L Education > L Education (General) |
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| Divisions: | 02-Fakultas Keguruan dan Ilmu Pendidikan > 87204-Jurusan Pendidikan Sosiologi 02-Fakultas Keguruan dan Ilmu Pendidikan |
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| Depositing User: | Cinta Cinta Antoni | |||||||||
| Date Deposited: | 15 Aug 2025 02:51 | |||||||||
| Last Modified: | 15 Aug 2025 02:51 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/51428 |
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