Syakiqah, Inty (2025) PROGRAM ONE VILLAGE ONE PRODUCT MELALUI PRODUK UNGGULAN BONTOT DALAM RANGKA PENGELOLAAN POTENSI LOKAL DESA DOMAS. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This article aims to understand how the management of local potential in Domas Village through the lens of One Village One Product, especially in the superior product of Bontot Domas. The theory used is Hiramatsu's One Village One Product theory (2008). The research method uses a qualitative method using Creswell's case study approach. The results showed that: Bontot Domas has strong local uniqueness potential (Local Yet Global) but has not been optimized to enter a wider market due to limitations in branding, packaging, and digital marketing. Self reliance and creativity initiatives have emerged at the business actor level, but have been hampered by limited resources and structured assistance. Human Resource Development through coaching and training has also not been implemented optimally and has not fully addressed the needs of business actors. The management of Bontot Domas' local potential in the OVOP is still at an early stage and has not yet shown maximum implementation. The potential for product uniqueness has not been fully utilized for national and global markets, innovation and independence of business actors have not been optimally facilitated, and human resource development has not had a significant impact.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Tulisan ini bertujuan untuk dapat memahami bagaimana pengelolaan potensi lokal di Desa Domas melalui kacamata One Village One Product khusunya pada produk unggulan Bontot Domas. Teori yang digunakan adalah teori One Village One Product Hiramatsu (2008). Metode penelitian menggunakan metode kualitatif dengan menggunakan pendekatan studi kasus Creswell. Hasil penelitian menunjukan bahwa: Bontot Domas memiliki potensi keunikan lokal yang kuat (Local Yet Global) namun belum dioptimalkan untuk masuk ke pasar yang lebih luas akibat keterbatasan dalam branding, pengemasan, dan pemasaran digital. Inisiatif kemandirian dan kreativitas (Self-Reliance and Creativity) telah muncul di tingkat pelaku usaha, namun mengalami keterhambatan oleh keterbatasan sumber daya dan pendampingan yang terstruktur. Pengembangan Sumber Daya Manusia (Human Resource Development) melalui pembinaan dan pelatihan juga belum dilaksanakan secara optimal dan belum sepenuhnya menjawab kebutuhan pelaku usaha. Pengelolaan potensi lokal Bontot Domas dalam kacamta OVOP masih berada pada tahap awal dan belum menunjukkan implementasi yang maksimal. Potensi keunikan produk belum sepenuhnya dimanfaatkan untuk pasar nasional maupun global, inovasi dan kemandirian pelaku usahapun belum terfasilitasi secara optimal, dan pengembangan SDM belum memberikan dampak yang signifikan. | ||||||
| Uncontrolled Keywords: | One Village One Product, Featured Products, Bontot, Local Potential, Domas. One Village One Product, Produk Unggulan, Bontot, Potensi Lokal, Domas. | ||||||
| Subjects: | J Political Science > JA Political science (General) J Political Science > JS Local government Municipal government |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan |
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| Depositing User: | syakiqah inty | ||||||
| Date Deposited: | 25 Jul 2025 09:40 | ||||||
| Last Modified: | 25 Jul 2025 09:40 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/51328 |
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