SANTOMI, SANTOMI (2025) ANALISIS TINDAK TUTUR DALAM IKLAN PRODUK KOSMETIK PADA KANAL YOUTUBE SAFI INDONESIA (KAJIAN PRAGMATIK). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research was conducted to describe the classification, purpose and function of illocutionary speech acts in advertisements for Safi Indonesia cosmetic products on the Safi Indonesia YouTube channel for the 2021 and 2022 upload period. In this research, every utterance in the advertisement that contains an illocutionary speech act is the subject of research. Data collection was carried out using several techniques, namely free-hand techniques and note-taking techniques. Next, the triangulation technique is carried out by the validator. The analysis technique used is contextual technique. The results of this research show that in the Safi Indonesia cosmetic product advertisements on the Safi Indonesia YouTube channel for the 2021 and 2022 upload period there are 4 types of illocutionary speech acts, namely 30 data of Assertive illocutionary speech acts which have the intention of stating the truth with the function of informing and expressing opinions, 12 data of Assertive illocutionary acts Directive illocutionary speech acts have the intention that the speech partner performs an action with the function of commanding and requesting, 2 data Commissive illocutionary speech acts have the intention that the speech partner do something in the future which will come with the function of offering and 2 data of expressive illocutionary speech acts which have the intention of expressing feelings with the function of expressing the speaker's own sadness.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini dilakukan untuk mendeskripsikan klasifikasi, maksud dan fungsi tindak tutur ilokusi pada iklan produk kosmetik safi Indonesia dalam kanal youtube Safi indonesia periode unggahan 2021 dan 2022. Pada penelitian ini menjadikan setiap tuturan dalam iklan tersebut yang mengandung tindak tutur ilokusi sebagai subjek penelitian. Pengumpulan data dilakukan dengan beberapa teknik, yaitu teknik bebas libat cakap dan teknik catat. Selanjutnya dilakukan teknik tringulasi oleh validator. Teknik analisis yang digunakan yaitu teknik kontekstual. Hasil penelitian ini menunjukan bahwa pada iklan produk kosmetik Safi Indonesia dalam kanal youtube Safi Indonesia periode unggahan 2021 dan 2022 terdapat 4 jenis tindak tutur ilokusi, yaitu 30 data tindak tutur ilokusi Asertif memiliki maksud pernyataan kebenaran dengan fungsi memberi tahu dan mengemukakan pendapat, 12 data tindak tutur ilokusi Direktif memiliki maksud agar mitra tutur melakukan tindakan dengan fungsi memerintah dan meminta, 2 data tindak tutur ilokusi Komisif memiliki maksud agar mitra tutur melakukan sesuatu di masa yang akan datang dengan fungsi menawarkan dan 2 data tindak tutur ilokusi ekspresif memiliki maksud ungkapan perasaan dengan fungsi mengekspresikan kesedihan diri penutur. | |||||||||
| Uncontrolled Keywords: | Illocutionary Speech Acts, Cosmetic Advertisements, Safi Indonesian Tindak Tutur Ilokusi, Iklan Kosmetik, Safi Indonesia | |||||||||
| Subjects: | P Language and Literature > P Philology. Linguistics | |||||||||
| Divisions: | 02-Fakultas Keguruan dan Ilmu Pendidikan 02-Fakultas Keguruan dan Ilmu Pendidikan > 88201-Jurusan Pendidikan Bahasa Indonesia |
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| Depositing User: | Santomi Santomi | |||||||||
| Date Deposited: | 10 Jun 2025 07:41 | |||||||||
| Last Modified: | 10 Jun 2025 07:41 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/49155 |
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