Khoirunnisa, Serin (2025) ANALISIS BIG DATA KONSUMSI INFORMASI KESEHATAN MASYARAKAT BANTEN PASCA TURUNNYA KASUS COVID-19 PADA MEDIA SOSIAL YOUTUBE. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study analyzes the consumption of health information by the people of Banten after the decline of Covid-19 cases through the YouTube social media platform using a big data approach. Data was collected using NodeXL Pro software with three main keywords: Health, Banten Health, and Banten Covid-19 Health. The study results indicate that general health information consumption remains high, but discussions specifically related to health in Banten and Covid19 have significantly decreased. The primary communicators of health information on YouTube include government agencies and health institutions such as the Indonesian Ministry of Health and Banten Health Office, national and local mass media such as Kompas TV and Radar Banten, as well as independent content creators like Dr. Zaidul Akbar and Willie Salim. The analysis found 94 videos related to Health, 79 videos about Banten Health, and 93 videos regarding Banten Covid-19 Health. Audience responses show that Health topics received the highest interaction with 6,198 interactions, while Banten Health and Banten Covid-19 Health only reached 772 and 774 interactions, respectively. In conclusion, health remains an important topic on YouTube, but interest in specific issues related to health in Banten and Covid-19 has significantly declined.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Penelitian ini menganalisis konsumsi informasi kesehatan masyarakat Banten pasca turunnya kasus Covid-19 melalui media sosial YouTube dengan pendekatan big data. Data dikumpulkan menggunakan NodeXL Pro dengan tiga kata kunci utama: Kesehatan, Kesehatan Banten, dan Kesehatan Covid-19 Banten. Hasil penelitian menunjukkan bahwa konsumsi informasi kesehatan secara umum masih tinggi, namun diskusi spesifik terkait kesehatan di Banten dan Covid-19 mengalami penurunan signifikan. Komunikator utama dalam penyebaran informasi kesehatan berasal dari instansi pemerintah dan lembaga kesehatan seperti Kementerian Kesehatan RI dan Dinas Kesehatan Banten, media massa nasional dan lokal seperti Kompas TV dan Radar Banten, serta konten kreator independen seperti Dr. Zaidul Akbar dan Willie Salim. Dari analisis data, ditemukan 94 video terkait Kesehatan, 79 video tentang Kesehatan Banten, dan 93 video mengenai Kesehatan Covid-19 Banten. Respons khalayak menunjukkan bahwa topik Kesehatan memperoleh interaksi tertinggi dengan 6.198 interaksi, sementara Kesehatan Banten dan Kesehatan Covid-19 Banten hanya mencapai masing-masing 772 dan 774 interaksi. Kesimpulannya, kesehatan masih menjadi topik yang menarik di YouTube, tetapi minat terhadap isu spesifik mengenai kesehatan di Banten dan Covid-19 telah mengalami penurunan yang cukup drastis. | ||||||
| Uncontrolled Keywords: | Big Data, Information Consumption, Health, YouTube, Covid-19 Big Data, Konsumsi Informasi, Kesehatan, YouTube, Covid-19 | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Serin Khoirunnisa | ||||||
| Date Deposited: | 03 May 2025 03:04 | ||||||
| Last Modified: | 03 May 2025 03:04 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/48455 |
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