HIDAYATULLAH, OWEN (2025) PENGETAHUAN, SIKAP, DAN PRAKTIK WELLNESS TOURISM PADA WISATAWAN DI LALASA TANJUNG LESUNG, BANTEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to analyze the effect of knowledge and attitudes on Wellness Tourism practices among tourists at Lalasa Beach Club, Tanjung Lesung, Banten. Using an analytical observational design with a cross-sectional approach, the sample was taken using a non-probability sampling technique of consecutive sampling with the Slovin formula, resulting in 42 respondents. Data collection was carried out in November-December 2024 through questionnaires. Bivariate analysis using the chi-square test. The results showed that 35.7% of respondents had good knowledge, 57.1% had attitudes that supported wellness tourism practices, but 57.1% did not implement wellness tourism practices. Bivariate analysis showed a significant influence between knowledge (p=0.014) and attitude (p=0.043) on wellness tourism practices. Respondents with poor knowledge had an 18 times greater chance of not implementing wellness tourism practices, while respondents with unfavorable attitudes had a 4 times greater chance of not implementing wellness tourism practices. not supportive have a 4 times greater chance of not implementing it. This study concludes that there is a significant influence between knowledge and attitude towards wellness tourism practices. These results can be the basis for developing promotional and educational strategies to increase tourist participation in wellness tourism activities at Lalasa Beach Club, Tanjung Lesung.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan dan sikap terhadap praktik Wellness Tourism pada wisatawan di Lalasa Beach Club, Tanjung Lesung, Banten. Menggunakan desain observasional analitik dengan pendekatan cross-sectional, sampel diambil menggunakan teknik non-probability sampling jenis consecutive sampling dengan rumus Slovin, menghasilkan 42 responden. Pengumpulan data dilakukan pada November-Desember 2024 melalui kuesioner. Analisis bivariat menggunakan uji chi-square. Hasil penelitian menunjukkan bahwa 35,7% responden memiliki pengetahuan baik, 57,1% memiliki sikap yang mendukung praktik wellness tourism, namun 57,1% tidak menerapkan praktik wellness tourism. Analisis bivariat menunjukkan adanya pengaruh yang signifikan antara pengetahuan (p=0,014) dan sikap (p=0,043) terhadap praktik wellness tourism. Responden dengan pengetahuan kurang memiliki peluang 18 kali lebih besar untuk tidakmenerapkan praktik wellness tourism, sementara responden dengan sikap tidak mendukung memiliki peluang 4 kali lebih besar untuk tidak menerapkannya. Penelitian ini menyimpulkan bahwa terdapat pengaruh signifikan antara pengetahuan dan sikap terhadap praktik wellness tourism. Hasil ini dapat menjadi dasar untuk pengembangan strategi promosi dan edukasi guna meningkatkan partisipasi wisatawan dalam aktivitas wellness tourism di Lalasa Beach Club, Tanjung Lesung . | |||||||||
| Uncontrolled Keywords: | Knowledge, Attitude, Wellness Tourism Practice Pengetahuan, Sikap, Praktik Wellness Tourism | |||||||||
| Subjects: | Q Science > Q Science (General) R Medicine > R Medicine (General) |
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| Divisions: | 07-Fakultas Kedokteran > 13211-Prodi Ilmu Gizi 07-Fakultas Kedokteran |
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| Depositing User: | Tn. Owen Hidayatullah | |||||||||
| Date Deposited: | 05 Mar 2025 06:30 | |||||||||
| Last Modified: | 05 Mar 2025 06:30 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/47613 |
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