Pengaruh Total Quality Management (TQM) terhadap Kinerja UMKM dengan Inovasi sebagai Mediasi (Studi Empiris pada UMKM Kota Serang)

Riang Atika, Putri (2025) Pengaruh Total Quality Management (TQM) terhadap Kinerja UMKM dengan Inovasi sebagai Mediasi (Studi Empiris pada UMKM Kota Serang). S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

The rapid rise in business competition has compelled MSMEs to innovate and adopt management models that provide a competitive edge. This research examines the influence of Total Quality Management (TQM), innovation, and MSME performance. A quantitative approach with a survey design was used, collecting primary data through questionnaires and structured interviews with SME owners in Serang City. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results show: 1) TQM positively and significantly affects innovation; 2) TQM positively and significantly affects MSME performance; 3) Innovation positively and significantly affects MSME performance; 4) Innovation mediates the relationship between TQM and MSME performance.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	Ismail, Tubagus	197312302001121001

Additional Information:

Persaingan bisnis yang semakin pesat telah memaksa UMKM untuk berinovasi dan mengadopsi model manajemen yang memberikan keunggulan kompetitif. Penelitian ini mengkaji pengaruh Total Quality Management (TQM), Inovasi, dan Kinerja UMKM. Metode kuantitatif dengan jenis survei digunakan dalam penelitian ini dengan mengumpulkan data primer melalui kuesioner dan wawancara terstruktur dengan pemilik UMKM di Kota Serang. Data dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan: 1) TQM berpengaruh positif dan signifikan terhadap inovasi; 2) TQM berpengaruh positif dan signifikan terhadap kinerja UMKM; 3) Inovasi berpengaruh positif dan signifikan terhadap kinerja UMKM; 4) Inovasi memediasi hubungan antara TQM dan kinerja UMKM.

Uncontrolled Keywords:

Total Quality Management (TQM), Innovation, SME's Performance Total Quality Management (TQM), Inovasi, Kinerja UMKM

Subjects:

H Social Sciences > HF Commerce
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HF Commerce > HF5601 Accounting

Divisions:

05-Fakultas Ekonomi dan Bisnis > 62201-Program Sarjana Akuntansi
05-Fakultas Ekonomi dan Bisnis

Depositing User:

Putri123 Putri Riang Putri Riang Atika

Date Deposited:

03 Mar 2025 04:49

Last Modified:

03 Mar 2025 04:49

URI:

http://eprints.untirta.ac.id/id/eprint/47429

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