Pengelolaan Media Sosial Instagram @pemprov.banten

Maulana, Irpan (2024) Pengelolaan Media Sosial Instagram @pemprov.banten. S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

Social Media Management based on Permenkominfo No. 8 of 2019 concerning the Implementation of Concurrent Government Affairs in the Field of Communication and Informatics, it is explained that related to the implementation of Government by using content on social media as a form of information and communication with the public and one of them is using Instagram Social Media. The researcher is interested in researching how the process of managing Instagram social media @pemprov.banten is staged. The research approach used is a qualitative approach using the Social Media Management Theory or often called the 4C theory (Context, Communication, Collaboration, Connection) from Chris Heuer. This research uses data collection techniques of interviews, observations, documentation and literature studies. The result of the study explain that at the @pemprov.banten stage, it carries out 2 stages, namely Packaged with Attractive and Informative visual, and using Common Language in the Community. The Communication carries out 2 stages: the use of persuasive communication and listening and responding to followers. The Collaboration stage is to collaborate with the people of Banten Province and collaborate with institutions in Banten Province. The last stage of Connection is Building and Maintaining Relationships with Followers.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	Afrilla Framanik, Naniek	197704032003122001
Thesis advisor	Fitriyah, Neka	197708112005012003

Additional Information:

Pengelolaan Media Sosial berdasarkan Permenkominfo No. 8 tahun 2019 tentang Penyelenggaraan Urusan Pemerintahan Konkuren Bidang Komunikasi dan Informatika, dijelaskan bahwa terkait penyelenggaraan Pemerintahan dengan menggunakan konten di media sosial sebagai bentuk informasi dan komunikasi dengan masyarakat dan salah satunya menggunakan Media Sosial Instagram. Peneliti tertarik untuk meneliti bagaimana proses tahapan pengelolaan media sosial instagram @pemprov.banten. Pendekatan penelitian yang digunakan yaitu pendekatan kualitatif dengan menggunakan Teori Pengelolaan Media Sosial atau yang sering disebut teori 4C (Context, Communication, Collaboration, Connection) dari Chris Heuer. Penelitian ini menggunakan teknik pengumpulan data wawancara, observasi, dokumentasi dan studi pustaka. Hasil penelitian menjelaskan bahwa pada tahap Context @pemprov.banten melakukan 2 tahapan yaitu Dikemas dengan Visual Menarik dan Informatif, dan menggunakan Bahasa Umum di Masyarakat. Tahap Communication melakukan 2 tahapan Penggunaan Komunikasi Persuasif dan Mendengarkan dan Merespon Followers. Tahap Collaboration melakukan Kolaborasi dengan Masyarakat Provinsi Banten dan Kolaborasi dengan Para Lembaga di Provinsi Banten. Tahap terakhir Connection Membangun dan Menjaga Hubungan dengan Followers.

Uncontrolled Keywords:

Management, Social Media, Instagram Pengelolaan, Media Sosial, Instagram

Subjects:

Communication > Public Relations Science

Divisions:

06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi
06-Fakultas Ilmu Sosial dan Ilmu Politik

Depositing User:

Irpan Maulana

Date Deposited:

28 Feb 2025 03:16

Last Modified:

28 Feb 2025 03:16

URI:

http://eprints.untirta.ac.id/id/eprint/47275

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