SUTIAWAN, HENDRI (2024) PEMBERDAYAAN UMKM MELALUI PROGRAM TANGERANG EMAS BERSAMA BANK BJB DALAM EKSISTENSI PEMULIHAN EKONOMI NASIONAL PASCA PANDEMI COVID-19 DI KOTA TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Empowering MSMEs is actually a direct program from the National Economic Government (PEN) in creating regional business opportunities. Empowerment of MSMEs in Tangerang City is the object of research. The aim of this empowerment is none other than to examine the effectiveness of the distribution of the Tangerang Emas program in Tangerang City. The Tangerang Emas program is an effort by the Tangerang City government to help SMEs who are starting up their creative economy businesses. The aim of this research is to find out how the Tangerang Emas Empowerment Program is implemented for MSMEs in Economic Recovery in Tangerang City, as well as to see the impact of the Tangerang Emas program for MSME actors in a sustainable and accountable manner. In this research, researchers used qualitative methods with a case study approach. The case study approach emphasizes data collection, both interviews and observations. Based on the results of research regarding the empowerment of MSMEs in several sub-districts in Tangerang City, it can be concluded that although the Tangerang Emas program provides support in the form of interest-free capital loans to encourage the development of MSMEs, the results achieved are not optimal. In Tangerang District, many MSMEs are unable to manage the assistance they receive effectively, especially in terms of marketing and business management. This is caused by limited knowledge and abilities in utilizing marketing
| Item Type: | Thesis (S1) | ||||||||||||
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| Additional Information: | Pemberdayaan UMKM sejatinya merupakan program langsung dari Pemerintah Ekonomi Nasional (PEN) dalam menciptakan peluang-peluang usaha daerah. Pemberdayaan UMKM di Kota Tangerang menjadi objek dalam penelitian, tujuan dari pemberdayaan ini tidak lain untuk menelaah efektivitas penyaluran dari program Tangerang Emas di Kota Tangerang. Program Tangerang Emas merupakan sebuah upaya pemerintah Kota Tangerang dalam membantu UKM yang sedang merintis usaha ekonomi kreatifnya. Tujuan dari penelitian ini adalah untuk mengetahui Bagaimana Pelaksanaan Pemberdayaan Program Tangerang Emas Terhadap UMKM dalam Pemulihan Ekonomi di Kota Tangerang, serta untuk melihat keberdamapakan program Tangerang Emas bagi para pelaku UMKM secara berkesinambungan dan akuntabilitas. Dalam penelitian ini peneliti menggunakan metode kualitatif dengan pendekatan studi kasus. pendekatan studi kasus menekankan pada pengumpulan data baik wawancara maupun observasi. Berdasarkan hasil penelitian mengenai pemberdayaan UMKM di beberapa kecamatan di Kota Tangerang, dapat disimpulkan bahwa meskipun program Tangerang Emas memberikan dukungan berupa pinjaman modal tanpa bunga untuk mendorong perkembangan UMKM, hasil yang dicapai belum optimal. Di Kota Tangerang, banyak pelaku UMKM yang tidak mampu mengelola bantuan yang diterima secara efektif, terutama dalam hal pemasaran dan pengelolaan usaha. Hal ini disebabkan oleh keterbatasan pengetahuan dan kemampuan dalam memanfaatkan pemasaran. | ||||||||||||
| Uncontrolled Keywords: | Empowerment of MSMEs, Tangerang Emas Program, Bank BJB, Existence of National Economic Recovery, Covid-19 Pandemic Pemberdayaan UMKM, Program Tangerang Emas, Bank BJB, Eksistensi Pemulihan Ekonomi Nasional, Pandemi Covid-19 | ||||||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HN Social history and conditions. Social problems. Social reform |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Hendri Sutiawan Saidah | ||||||||||||
| Date Deposited: | 14 Feb 2025 03:27 | ||||||||||||
| Last Modified: | 14 Feb 2025 03:27 | ||||||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/45343 |
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