AZIZ, RIZKI (2013) PROSES KREATIF PENGELOLA ATTACK CITY MEDIA AND PRODUCTION DALAM MEMPROMOSIKAN LINI PRODUK DAN JASANYA. S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Proses kreatif pengelola attack city media and production dalam mempromosikan lini produk dan jasanya.PDF - Published Version Restricted to Registered users only Download (3MB) |
Abstract
ABSTRACT Rizki Aziz. 083149. Thesis. The Creative Process of Attack City Media and Production Executer to Promote Their Lines Products and Their Serve. Programme Studies of Communication Sciences. Social Science and Politics Faculty of Sultan Ageng Tirtayasa University 2013 Attack the Media and Production City is a home media and digital services company production needs in the city of Serang Banten. The progress of the business venture like this can be achieved by either hanging the creative process is applied. Marketing Communications AIDA concept is where an internet marketing should know when to give Attention (attention) to the audience, causing Interest (interest), Desire (Desire), at the ad for the next get Action (Purchasing) of the product. The purpose of this study was to determine the creative process managers Attack City Media and Production line in promoting their products and services through websites and online radio. Methods This study uses descriptive method, which the researchers describe and illustrate the creative process and management Attack Media Production City in promoting product lines and services. This study uses theory Laswell SMCR Model of Communication. Attack City Media and Production is a Source, to promote products and services online as a Message, Website and Online Radio as Channel and a broad audience as Receiver (Receiver). The conclusion from this study is that the Attack City Media and Production lines promote their products and services through the website is done in a way to upload and publish products of the production. As for the promotional activities via online radio in particular by cooperating with Prima Radio 96.1 FM Attack, Attack City where Media and Production provides its website to Prima Radio to support his online radio program, and Prima Radio will promote any product from Attack City Media and Production in each program broadcast. Keywords: Process, Creative, Media, Production, Product Lines, Service
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| Additional Information: | ABSTRAKSI Rizki Aziz. 083149. Skripsi. Proses Kreatif Pengelola Attack City Media and Production dalam Mempromosikan Lini Produk dan Jasanya. Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sultan Ageng Tirtayasa 2013 Attack City Media and Production adalah sebuah rumah media dan perusahaan jasa produksi kebutuhan digital yang ada di Kota Serang Banten. Kemajuan usaha bisnis seperti ini dapat tercapai dengan baik tergantung proses kreatif yang diterapkan. Konsep Komunikasi Pemasaran AIDA adalah dimana seorang internet marketing harus tahu kapan saatnya memberikan Attention (Perhatian) kepada audiens, sehingga menimbulkan Interest (Ketertarikan), Desire (Hasrat), pada iklan tersebut untuk selanjutnya mendapatkan Action (Pembelian) dari produk tersebut. Tujuan dari penelitian ini adalah untuk mengetahui proses kreatif pengelola Attack City Media and Production dalam mempromosikan lini produk dan jasanya melalui website dan radio online. Metode penelitian ini menggunakan metode deskriptif, yaitu peneliti mendeskripsikan dan menggambarkan tentang proses kreatif pengelola Attack City Media and Production dalam mempromosikan lini produk dan jasanya. Penelitian ini menggunakan Teori Model Komunikasi Laswell SMCR. Attack City Media and Production adalah sebagai Source (Sumber), mempromosikan line produk dan jasanya sebagai Message (Pesan), Website dan Radio Online sebagai Channel (Sarana) dan khalayak luas sebagai Receiver (Penerima). Kesimpulan dari penelitian ini adalah bahwa Attack City Media and Production mempromosikan lini produk dan jasanya melalui website yaitu dilakukan dengan cara mengunggah dan menerbitkan produk dari hasil produksinya. Sedangkan untuk kegiatan promosi melalui radio online yaitu dengan cara menjalin kerjasama dengan Prima Radio 96.1 FM Serang, dimana Attack City Media and Production memberikan website nya kepada Prima Radio untuk mendukung program radio online nya, dan Prima Radio akan mempromosikan apa saja produk dari Attack City Media and Production di setiap program siarannya. Kata kunci : Proses, Kreatif, Media, Produksi, Lini Produk, Jasa | |||||||||
| Uncontrolled Keywords: | Proses, Kreatif, Media, Produksi, Lini Produk, Jasa Process, Creative, Media, Production, Product Lines, Service | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 08 Nov 2021 14:15 | |||||||||
| Last Modified: | 08 Nov 2021 14:15 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/4534 |
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