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ANALISIS WILLINGNESS TO PAY PENGUNJUNG TERHADAP OBJEK WISATA HUTAN MANGROVE DESA MUARA TELUKNAGA KECAMATAN TELUKNAGA KABUPATEN TANGERANG

MAULIDIANI, RIZKI (2024) ANALISIS WILLINGNESS TO PAY PENGUNJUNG TERHADAP OBJEK WISATA HUTAN MANGROVE DESA MUARA TELUKNAGA KECAMATAN TELUKNAGA KABUPATEN TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This study was conducted to determine: (1) To estimate the Willingness To Pay (WTP) value of visitors to the Mangrove Forest Tourism Object, Muara Teluknaga Village, Teluknaga District, Tangerang Regency (2) To analyze the factors that influence the Willingness To Pay (WTP) value of visitors to the Mangrove Forest Tourism Object, Muara Teluknaga Village, Teluknaga District, Tangerang Regency. The analysis method used to calculate WTP is the Contingent Valuation Method (CVM), while the factors that influence the WTP value are multiple linear regression. Sampling using the accidental sampling technique with a total of 84 respondents. Based on the results of the study, the average WTP value of the Teluknaga Mangrove Forest Tourism Object is Rp 15,357. The results of multiple linear regression show that the factors that influence the WTP value of the Teluknaga Mangrove Forest Tourism Object are income and travel costs. While the variables that do not affect the WTP value are age, education, and travel time.

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorBUKHARI, AHMAD197103092005011003
Thesis advisorBUDIAJI, WEKSI198303082006041004
Additional Information: Penelitian ini dilakukan untuk mengetahui: (1) Mengestimasi nilai Willingness To Pay (WTP) pengunjung Objek Wisata Hutan Mangrove Desa Muara Teluknaga Kecamatan Teluknaga Kabupaten Tangerang (2) Menganalisis faktor-faktor yang mempengaruhi nilai Willingness To Pay (WTP) pengunjung Objek Wisata Hutan Mangrove Desa Muara Teluknaga Kecamatan Teluknaga Kabupaten Tangerang. Metode analisis yang digunakan untuk menghitung WTP adalah Contingent Valuation Method (CVM), sedangkan faktor-faktor yang mempengaruhi nilai WTP menggunakan analisis regresi linier berganda. Pengambilan sampel menggunakan teknik accidental sampling dengan jumlah responden sebanyak 84 orang. Berdasarkan hasil penelitian, diperoleh rata-rata nilai WTP Objek Wisata Hutan Mangrove Teluknaga sebesar Rp 15.357. Hasil regresi linier berganda menunjukkan bahwa faktor-faktor yang mempengaruhi nilai WTP Objek Wisata Hutan Mangrove Teluknaga adalah pendapatan dan biaya perjalanan. Sedangkan variabel yang tidak mempengaruhi nilai WTP adalah usia, pendidikan, dan lama perjalanan.
Uncontrolled Keywords: Ecotourism, Mangrove Forest, WTP
Subjects: S Agriculture > S Agriculture (General)
Divisions: 04-Fakultas Pertanian
04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User: Rizki Maul Rizki Maulidiani
Date Deposited: 05 Feb 2025 15:04
Last Modified: 05 Feb 2025 15:04
URI: http://eprints.untirta.ac.id/id/eprint/45271

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