Intan Perdana, Feranita (2024) MENINGKATKAN USE MELALUI BEHAVIOR INTENTION PADA APLIKASI BSI MOBILE (Studi pada Nasabah Bank Syariah Indonesia). Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to examine the influence of hedonic motivation, effort expectancy, and trust variables on the use of mobile banking, with behavioral intention as a mediating variable. In the rapidly developing digital era, BSI Mobile can be a solution for banking services that can be done anywhere and anytime. This study uses a quantitative approach, with data collection through questionnaires distributed to BSI Mobile users in the BSI Banten Area totaling 166 respondents. Data were analyzed using SmartPLS 3 to evaluate the relationship between variables with each variable having 5 (five) indicators. The results of the study indicate that hedonic motivation, effort expectancy, and trust have a significant positive effect on behavioral intention which is also a mediator that connects with use. Hedonic motivation has a positive and significant effect on use, effort expectancy has a positive but insignificant effect on use and trust actually has a negative but significant effect on use. The results of this study are expected to provide important insights both for the development of UTAUT adoption theory and for BSI to design strategies to increase the use of BSI Mobile.
| Item Type: | Thesis (Master) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk meneliti pengaruh variabel hedonic motivation, effort expectancy, dan trust terhadap use BSI Mobile, dengan behavior intention sebagai variabel mediasi. Dalam era digital yang terus berkembang pesat, BSI Mobile dapat menjadi solusi untuk layanan Perbankan yang dapat dilakukan dimanapun dan kapanpun. Penelitian ini menggunakan pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner yang disebarkan kepada pengguna BSI Mobile di wilayah BSI Area Banten sebanyak 166 responden. Data dianalisis menggunakan SmartPLS 3 untuk mengevaluasi hubungan antar variabelnya dengan masing-masing variabel memiliki 5 (lima) indikator. Hasil penelitian menunjukkan bahwa hedonic motivation, effort expectancy, dan trust memiliki pengaruh positif yang signifikan terhadap behavior intention yang juga dapat menjadi mediasi yang menghubungkan dengan use. Adapun hedonic motivation memiliki pengaruh positif dan signifikan terhadap use, effort expectancy memiliki pengaruh positif namun tidak signifikan terhadap use dan trust justru memiliki pengaruh negatif namun signifikan terhadap use. Hasil penelitian ini diharapkan dapat memberikan wawasan yang penting baik bagi pengembangan teori adopsi UTAUT maupun bagi BSI untuk merancang strategi dalam peningkatan use BSI Mobile. | |||||||||
| Uncontrolled Keywords: | BSI Mobile, Use, Behavior intention, Hedonic Motivation, Effort Expectancy, dan Trust BSI Mobile, Use, Behavior intention, Hedonic Motivation, Effort Expectancy, dan Trust | |||||||||
| Subjects: | H Social Sciences > Public Administration H Social Sciences > HB Economic Theory Communication > Science Journalism |
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| Divisions: | 08-Pascasarjana > 61101-Magister Manajemen 05-Fakultas Ekonomi dan Bisnis |
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| Depositing User: | Mrs Feranita Intan Perdana | |||||||||
| Date Deposited: | 01 Feb 2025 10:32 | |||||||||
| Last Modified: | 01 Feb 2025 10:32 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/45258 |
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