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TINGKAT KEPUASAN MEMBER TERHADAP PELAYANAN DAN FASILITAS PUSAT KEBUGARAN DI KOTA SERANG

RHAMADIAN, DICKY (2024) TINGKAT KEPUASAN MEMBER TERHADAP PELAYANAN DAN FASILITAS PUSAT KEBUGARAN DI KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

Customer satisfaction is very important, good and consistent service quality will certainly make members stay and provide various benefits for the fitness center, so that customer satisfaction will be created. This research aims to determine the level of member satisfaction with the services and facilities of the Fitness Center in Serang City. This research uses a quantitative descriptive approach with survey research methods. The population in this study is a member of the Serang City fitness center, namely members who are actively registered in 2024. Based on member data, it is known that the number of members of the Serang City fitness center at the beginning of 2024 is 1,901 members. The sampling technique used is a probability sampling design - simple random sampling, so that the number of samples is known to be 294 members who will be used as samples for research. Based on the results of data analysis using descriptive statistics with percentace shows that the overall level of customer satisfaction with the services and facilities of the Serang City fitness center is that there are 167 people (57%) in the very satisfied category, 110 people (37%) were satisfied, 17 people (6%) were in the quite satisfied category, 0 people (0%) were in the dissatisfied category, 0 people (0%) were in the very dissatisfied category.Based on the research results it can be concluded that the level of member satisfaction with the services and facilities of the Serang City fitness center is very satisfied.

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorTRIPRAYOGO, RIAN201902282231
Thesis advisorZUBAIDA, IDA196503281998022001
Additional Information: Kepuasan pelanggan menjadi suatu hal yang sangat penting, kualitas pelayanan yang baik dan konsisten tentunya akan membuat member menetap dan memberikan berbagai manfaat untuk pusat kebugaran tersebut, sehingga akan tercipta kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan member terhadap pelayanan dan fasilitas pusat kebugaran di Kota Serang. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode penelitian survei. Populasi dalam penelitian ini adalah member pusat kebugaran Kota Serang yakni anggota yang terdaftar aktif tahun 2024. Berdasarkan data anggota diketahui jumlah member pusat kebugaran Kota Serang pada awal tahun 2024 yaitu sejumlah 1.901 orang. Teknik pengambilan sampel yang digunakan adalah desain probability sampling- simple random sampling, sehingga jumlah sampel diketahui sebanyak 294 member yang akan dijadikan sampel untuk penelitian. Berdasarkan hasil analisis data menggunakan statistik deskriptif dengan presentase menunjukkan bahwa tingkat kepuasan pelanggan terhadap pelayanan dan fasilitas pusat kebugaran Kota Serang secara keseluruhan bahwa terdapat 167 orang (57%) dalam kategori sangat puas, 110 orang (37%) puas, 17 orang (6%) dalam kategori cukup puas, 0 orang (0%) dalam kategori tidak puas, 0 orang (0%) dalam kategori sangat tidak puas.Berdasarkan hasil penelitian dapat disimpulkan tingkat kepuasan member terhadap pelayanan dan fasilitas pusat kebugaran Kota Serang adalah sangat puas.
Uncontrolled Keywords: Level of satisfaction, Service, Facilities, Fitness Center Tingkat kepuasan, Pelayanan, Fasilitas, Pusat Kebugaran
Subjects: L Education > L Education (General)
L Education > LB Theory and practice of education
Divisions: 07-Fakultas Kedokteran
07-Fakultas Kedokteran > 89201-Prodi Ilmu Keolahragaan
Depositing User: DICKY RHAMADIAN DICKY
Date Deposited: 10 Jan 2025 11:38
Last Modified: 10 Jan 2025 11:38
URI: http://eprints.untirta.ac.id/id/eprint/45137

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