Ardiansyah, Rizky (2024) STRATEGI PROMOSI PARIWISATA DI KABUPATEN PANDEGLANG OLEH DINAS PARIWISATA KABUPATEN PANDEGLANG PADA MASA PANDEMI COVID-19. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study explains the tourism strategy by the Pandeglang district tourism office. The background to this research is that the Covid-19 pandemic came and forced tourism activities to stop, while there were people who worked in the tourism industry. The right strategy is needed to overcome these problems so that tourism activities will continue but in accordance with the pandemic situation. One form of strategy provided by the government is CHSE (Clean, Health, Safety, Environment). CHSE is a program created by the Ministry of Tourism and Creative Economy (KEMENPAREKRAF) to standardize the operations of tourist destinations in Indonesia. This research uses Rangkuti's strategy theory. The research method used is a qualitative descriptive method. The results of this research show that the CHSE program is in accordance with the four indicators of strategy theory, namely strengths, weaknesses, opportunities and threats.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Penelitian ini menjelaskan mengenai strategi pariwisata oleh dinas pariwisata kabupaten pandeglang. Latar belakang penelitian ini yaitu karena pandemi covid-19 yang datang dan memaksa untuk menghentikan kegiatan pariwisata, sementara terdapat masyarakat yang bekerja diindustri pariwisata. Dibutuhkan strategi yang tepat untuk mengatasi persoalan yang tersebut sehingga nantinya kegiatan pariwisata tetap berjalan tapi tetap sesuai dengan keadaan pandemi. Salah satu bentuk strategi yang diberikan pemerintah adalah CHSE (Clean, Health, Safety, Environment). CHSE merupakan program yang diciptakan oleh Kementrian Pariwisata dan Ekonomi Kreatif (KEMENPAREKRAF) untuk standarisasi operasional destinasi wisata di Indonesia. Penelitian ini menggunakan teori strategi dari Rangkuti. Adapun metode penelitian yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian ini menunjukan program CHSE sudah sesuai dengan keempat indicator teori strategi yaitu kekuatan (strength), kelemahan (weakness), peluang (opportunity), dan ancaman (threat). | ||||||
| Uncontrolled Keywords: | Strategy, Tourism, Covid-19 pandemic. Strategi, Pariwisata, Pandemi covid-19. | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare R Medicine > RZ Other systems of medicine |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan |
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| Depositing User: | rizky rizky ardiansyah | ||||||
| Date Deposited: | 10 Jan 2025 17:13 | ||||||
| Last Modified: | 10 Jan 2025 17:13 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/44741 |
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