Tubagus, Ismail (2018) Building Innovation Capability Through Triple Helix Model Sinergy To Improve SME’s Marketing Performance. International Journal of Civil Engineering And Technology, 9 (7). pp. 1403-1412. ISSN 09766308, 09766316

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Abstract

The purpose of this study is to investigate the relationship between business environment, academic transfer knowledge, government support adaptability, and its impact on SME’s marketing performance in Banten Province. Data in this study is taken from distributed questionnaires to respondents. There are 150 questionnaires sent to respondents in Banten Province. Samples in this study are SME with analytical unit as the owner and manager of SME in Banten Province, Indonesia. Partial Least Square technique with SmartPLS 2.0 is used as data analysis in this study. Based on testing result from respondents, the authors find that there is a positive and significant influence between business environment, academic transfer knowledge, government support adaptability and innovation capability and its impact on marketing performance of SME. Besides, innovation capability positively and significantly influences marketing performance Key words: Academic transfer knowledge, government support adaptability and innovation capability.

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