IMANUDDIN, FEBRI (2024) PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN SOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Gerai Mixue Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research aims to determine the analysis of the influence of Islamic lifestyle variables, halal certification, and social media exposure in influencing purchasing decisions at mixue outlets in Serang City. The sampling technique used in this research was Simple Random Sampling and cluster sampling, this technique was used because not all customers at Mixue outlets in Serang City could be used as samples by taking several areas in Serang City to be used as samples and chosen randomly. The sample in this study amounted to 190 respondents. The data collection method uses a questionnaire and the measuring instrument used is a Likert scale. The analytical tools used are validity and reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, hypothesis tests (t test and f test), and the R2 coefficient of determination test. Using IBM SPSS Statistics 23 software. The results of multiple linear tests state that the Islamic lifestyle variable (X1) has an influence of 0.456 on purchasing decisions (Y), halal certification (X2) has an influence of 0.257 on purchasing decisions (Y), and social media exposure (X3) has an influence of 0.354 on purchasing decisions (Y). The Coefficient of Determination value shows that purchasing decisions are influenced by an Islamic lifestyle, halal certification and social media exposure of 40.5% and the remaining 59.5% is influenced by other factors not examined in this research. From the results of the t test it can be concluded that partially the Islamic lifestyle variables (X1), halal certification (X2) and social media exposure (X3) have a significant positive influence on the purchasing decision variable (Y). From the results of the F test, it can be concluded that simultaneously the Islamic lifestyle variables (X1), halal certification (X2) and social media exposure (X3) have a significant influence on the purchasing decision variable (Y). Keyword: Islamic Lifestyle, Halal Certification, Social Media Exposure, and Purcashing Decision
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui analisis pengaruh variabel gaya hidup islami, sertifikasi halal, dan social media exposure dalam mempengaruhi keputusan pembelian di gerai mixue Kota Serang. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Simple Random Sampling dan cluster sampling, teknik ini digunakan karena tidak semua pelanggan di gerai mixue di Kota Serang dapat dijadikan sampel dengan mengambil beberapa wilayah di Kota Serang untuk dijadikan Sampel dan dipilih secara random. sampel dalam penelitian ini berjumlah 190 responden. Metode pengumpulan data menggunakan kuesioner dan alat ukur yang digunakan adalah skala likert. Alat analisis yang digunakan adalah uji validitas dan reliablitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linear berganda, uji hipotesis (uji t dan uji f), dan uji koefisien determinasi R2. Dengan menggunakan software IBM SPSS Statistics 23. Hasil uji linier berganda menyatakan bahwa variabel gaya hidup islami (X1) mempunyai pengaruh sebesar 0,456 terhadap keputusan pembelian (Y), sertifikasi halal (X2) mempunyai pengaruh sebesar 0,257 terhadap keputusan pembelian (Y), dan social media exposure (X3) mempunyai pengaruh sebesar 0,354 terhadap keputusan pembelian (Y). Nilai Koefisien Determinasi menunjukkan keputusan pembelian dalam pengaruh gaya hidup islami, sertifikasi halal dan social media exposure sebesar 40,5% dan sisanya sebesar 59,5% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dari hasil uji t dapat ditarik kesimpulan bahwa secara parsial variabel gaya hidup islami (X1), sertifikasi halal (X2) dan social media exposure (X3) mempunyai pengaruh positif signifikan terhadap variabel keputusan pembelian (Y). Dari hasil uji F dapat ditarik kesimpulan bahwa secara simultan variabel gaya hidup islami (X1), sertifikasi halal (X2) dan social media exposure (X3) mempunyai pengaruh yang signifikan terhadap variabel keputusan pembelian (Y). Kata Kunci: Gaya Hidup Islami, Sertifikasi Halal, Social Media Exposure, dan Keputusan Pembelian | |||||||||
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | Mr Febri Imanuddin | |||||||||
| Date Deposited: | 16 Dec 2024 10:23 | |||||||||
| Last Modified: | 04 Jan 2025 11:33 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/44588 |
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