KURNIASIH, KURNIASIH (2024) PENERAPAN PERSONAL SELLING AGEN PERISAI BPJS KETENAGAKERJAAN KANTOR CABANG SERANG DALAM MENGAKUISISI KEPESERTAAN BPU. S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The low level of BPU membership in the Serang area is a challenge for BPJS Ketenagakerjaan in achieving broader social inclusion targets. Through a descriptive qualitative method, this research identifies the stages of personal selling conducted by Perisai agents, as well as the challenges they face in acquiring BPU membership. This research aims to analyze the application of personal selling by Perisai agents of BPJS Ketenagakerjaan Serang Branch Office in acquiring NonWage Earner (BPU) membership, analyze the challenges and obstacles faced, and find out the efforts made by the Branch Office in handling these challenges and obstacles. The results showed that personal selling is applied in marketing the BPJS Ketenagakerjaan program, namely with the stages of prospecting, pre-approach, socialization and demonstration, persuasion, closing and follow-up & maintenance. The main challenges and obstacles faced are low public awareness of the importance of employment social security and economic limitations. The Branch Office seeks to overcome the obstacles faced such as coaching Perisai agents and providing the facilities needed for acquisition
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Rendahnya tingkat kepesertaan BPU di wilayah Serang menjadi tantangan bagi BPJS Ketenagakerjaan dalam mencapai target inklusi sosial yang lebih luas. Melalui metode deskriptif kualitatif, penelitian ini mengidentifikasi tahapantahapan personal selling yang dilakukan oleh agen Perisai, serta tantangan yang mereka hadapi dalam mengakuisisi kepesertaan BPU. Penelitian ini bertujuan untuk menganalisis penerapan personal selling yang dilakukan oleh agen Perisai BPJS Ketenagakerjaan Kantor Cabang Serang dalam mengakuisisi kepesertaan Bukan Penerima Upah (BPU), menganalisis tantangan dan hambatan dihadapi, serta mengetahui upaya yang dilakukan Kantor Cabang dalam penanganan tantangan dan hambatan tersebut. Hasil penelitian menunjukkan bahwa personal selling diterapkan dalam memasarkan program BPJS Ketenagakerjaan yaitu dengan tahapan prospek, pra-pendekatan, sosialisasi dan demonstrasi, persuasi, penutupan dan tindak lanjut & pemeliharaan. Tantangan dan hambatan utama yang dihadapi adalah rendahnya kesadaran masyarakat akan pentingnya jaminan sosial ketenagakerjaan dan keterbatasan ekonomi. Kantor Cabang berupaya untuk mengatasi kendala yang dihadapi seperti pembinaan agen perisai dan memberikan fasilitas yang dibutuhkan untuk akuisisi. | ||||||
| Uncontrolled Keywords: | Personal selling, BPJS Ketenagakerjaan, Perisai Agent Personal selling, BPJS Ketenagakerjaan, Agen Perisai | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Kurniasih Kurniasih Kurniasih | ||||||
| Date Deposited: | 05 Dec 2024 14:29 | ||||||
| Last Modified: | 05 Dec 2024 14:29 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/44027 |
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