KURNIA AFRIDA, NABILA (2024) PEMANFAATAN AKUN MEDIA SOSIAL INSTAGRAM @CILEUNGSI_JAJAN SEBAGAI MEDIA PROMOSI UMKM KULINER DI KECAMATAN CILEUNGSI. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Social media is an online platform that facilitates interaction, self-presentation, collaboration, and communication between users, forming virtual social bonds between them. Instagram is a social media that is currently in demand by gadget users, especially young people. Instagram is a social media application that functions to share videos and photos. This is because Instagram has a feature that makes photos look attractive. Currently, Instagram is one of the platforms used as a promotional medium, one of which is by the Culinary MSME sector in Cileungsi District. The aim of this research is to determine the use of the Instagram social media account @cileungsi_jajan as a promotional media for culinary SMEs in Cileungsi District. This research uses the concept of The Circular Model of SOME which was founded by Regina Luttrell. This research uses a qualitative approach using the case study method. The data collection techniques used were observation, interviews and documentation.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Media sosial merupakan platform online yang memfasilitasi interaksi, self-presentation, kolaborasi, dan komunikasi antarpengguna, membentuk ikatan sosial virtual di antara mereka. Instagram merupakan salah satu media sosial yang sedang diminati oleh pengguna gadget, terutama anak muda. Instagram merupakan aplikasi media sosial yang berfungsi untuk berbagi video dan foto. Hal ini, dikarenakan Instagram mempunyai fitur yang membuat foto terlihat menarik. Saat ini, Instagram menjadi salah satu platform yang digunakan sebagai media promosi salah satunya adalah oleh para sektor UMKM Kuliner di Kecamatan Cileungsi. Tujuan penelitian ini yaitu untuk mengetahui Pemanfaatan Akun Media Sosial Instagram @cileungsi_jajan sebagai Media Promosi UMKM Kuliner di Kecamatan Cileungsi. Penelitian ini menggunakan konsep The Circular Model of SOME yang didirikan oleh Regina Luttrell. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode studi kasus. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara, dan dokumentasi. | ||||||
| Uncontrolled Keywords: | Social Media, Instagram, Promotional Media, SOME Model Media Sosial, Instagram, Media Promosi, Model SOME | ||||||
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce Communication > Communication (General) |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Nabila Kurnia Afrida | ||||||
| Date Deposited: | 21 Oct 2024 14:18 | ||||||
| Last Modified: | 21 Oct 2024 14:18 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/43225 |
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