SAFITRI, FAKHIRA (2024) STRATEGI MARKETING PUBLIC RELATION @alldays.co DALAM MEMBANGUN BRAND AWARENESS MELALUI SOSIAL MEDIA INSTAGRAM. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research aims to analyze the Public Relations Marketing Strategy of @alldays.co in Building Brand Awareness Through Instagram Media. Alldays.co, a fashion retail company, has utilized Instagram social media as the primary platform to promote its products and build brand awareness. Through the 4C approach (Context, Communication, Collaboration, Connection), this study explores how alldays.co shapes messages, delivers information, collaborates, and maintains sustainable relationships with its audience. By leveraging Instagram features such as Instagram ads, sponsorship, visually appealing content, and direct interaction with followers, alldays.co has successfully increased brand awareness and positive perception among the public. These findings underscore the importance of social media's role in modern marketing strategies and highlight the need for consistency, innovation, and adaptation to digital environment changes.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisis Strategi Marketing Public Relations @alldays.co dalam Membangun Brand Awareness Melalui Media Instagram. Alldays.co, sebuah perusahaan ritel fashion, telah memanfaatkan media sosial Instagram sebagai platform utama untuk mempromosikan produk dan membangun kesadaran merek. Melalui pendekatan 4C (Context, Communication, Collaboration, Connection), penelitian ini menelusuri bagaimana alldays.co membentuk pesan, menyampaikan informasi, berkolaborasi, dan menjaga hubungan yang berkelanjutan dengan audiensnya. Dengan memanfaatkan fitur-fitur Instagram seperti Instagram ads, sponsorship, konten visual menarik, dan interaksi langsung dengan pengikut, alldays.co berhasil meningkatkan brand awareness dan citra positif di mata masyarakat. Temuan ini menggaris bawahi pentingnya peran media sosial dalam strategi pemasaran modern dan menyoroti kebutuhan akan konsistensi, inovasi, dan adaptasi terhadap perubahan lingkungan digital. | ||||||
| Uncontrolled Keywords: | Strategy Marketing Public Relations, Brand Awareness, 4C, Instagram. Strategi Marketing Public Relations, Brand Awareness, 4C, Instagram. | ||||||
| Subjects: | Communication > Public Relations Science Communication > Communication (General) |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | mrs Fakhira Safitri | ||||||
| Date Deposited: | 21 Oct 2024 11:07 | ||||||
| Last Modified: | 21 Oct 2024 11:07 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/43210 |
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