Risma, Erika (2024) PENGARUH INOVASI PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN (Kasus pada konsumen Es Teh Indonesia di Kota Cilegon). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to determine influence of features product innovation (X1) and service quality (X2) on repurchase intention (Y) with consumer satisfaction (Z) as an mediation variable on consumers Es Teh Indonesia. The method used is a quantitative method. This research collects data based on questionnaires and literature studies. The population in this study are Cilegon city resident who have purchased the product Es Teh Indonesia. The research sample consisted of 100 respondents using purposive sampling. The data analysis method used is Structural Equation Modelling (SEM) with the SmartPLS 4 professional analysis tool. This result of this study show that: (1) Product Innovation has a positive and significant effect on Repurchase Intention. (2) Service Quality has a positive and significant effect on Repurchase Intention. (3) Product Innovation has a positive and significant effect on Consumer Satisfaction. (4) Service Quality has a positive and significant effect on Consumer Satisfaction. (5) Consumer Satisfaction has a positive and significant effect on Repurchase Intention. (6) Product Innovation has a negative and significant effect on Repurchased Intention mediated by the Consumer Satisfaction variable. (7) Service Quality has a positive and significant on Repuchase Intention mediated by the Consumer Satisfaction variable.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk (X1) dan kualitas pelayanan (X2) terhadap minat pembelian ulang (Y) melalui kepuasan konsumen (Z) sebagai variabel mediasi pada konsumen Es Teh Indonesia. Metode penelitian yang digunakan adalah metode kuantitatif, penelitian ini melakukan pengumpulan data berdasarkan kuesioner dan studi kepustakaan. Populasi dalam penelian ini adalah masyarakat Kota Cilegon yang pernah membeli produk Es Teh Indonesia. Sampel penelitian ini berjumlah 100 responden dengan penarikkan purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan alat analisis SmartPLS 4 Professional. Hasil Penelitian ini menunjukkan bahwa : (1) Inovasi Produk berpengaruh positif dan signifikan terhadap Minat Beli Ulang. (2) Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Minat Beli Ulang. (3) Inovasi Produk berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. (4) Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. (5) Kepuasan Konsumen berpengaruh positif dan signifikan terhadap Minat Beli Ulang. (6) Kepuasan Konsumen tidak mampu memediasi hubungan Inovasi Produk terhadap Minat Beli Ulang. Dan (7) Kepuasan Konsumen mampu memediasi hubungan Kualitas Pelayanan terhadap Minat Beli Ulang. | |||||||||
| Uncontrolled Keywords: | Product Innovation, Service Quality, Repurchase Intention, Consumer Satisfaction, Mediation Inovasi Produk, Kualitas Pelayanan, Minat Beli Ulang, Kepuasan Konsumen,Mediasi | |||||||||
| Subjects: | Communication > Science Journalism Communication > Communication (General) |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Erika Risma | |||||||||
| Date Deposited: | 09 Oct 2024 15:55 | |||||||||
| Last Modified: | 12 Oct 2024 10:22 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/42914 |
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