NOVITA, ANDREA (2024) PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEUNGGULAN BERSAING PADA COFFEE SHOP DI KOTA SERANG BANTEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research was conducted to determine the influence of Product Innovation and Product Quality on Competitive Advantage at Coffee Shops in Serang City. The method used in this research is quantitative research with a type of causal research. The population and sample in this study used the Slovin technique (Sugiyono, 2017) with a predetermined formula and a calculated sample size of 58 respondents. The data analysis technique in this research uses the SmartPLS 3.3.3 analysis tool. The results of this research show that: (1) Product innovation has a positive and significant effect on competitive advantage in coffee shops. (2) Product quality has an positive and significant effect on competitive advantage in coffee shops.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini dilakukan untuk mengetahui pengaruh Inovasi Produk dan Kualitas Produk terhadap Keunggulan Bersaing pada Coffee Shop di Kota Serang. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan jenis penelitian kausal. Populasi dan sampel dalam penelitian ini menggunakan Teknik slovin (Sugiyono, 2017) dengan rumus yang telah ditentukan dan jumlah sampel yang terhitung sebanyak 58 responden. Teknik analisis data dalam penelitian ini menggunakan alat analisis SmartPLS 3. Hasil penelitian ini menunjukkan bahwa: (1) Inovasi Produk berpengaruh positif dan signifikan terhadap keunggulan bersaing pada coffee shop. (2) Kualitas Produk memiliki pengaruh positif dan signifikan terhadap keunggulan bersaing pada coffee shop. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | ANDREA NOVITA | |||||||||
| Date Deposited: | 07 Oct 2024 09:52 | |||||||||
| Last Modified: | 07 Oct 2024 09:52 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/42845 |
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