SALSABILA, ADISTA (2024) STRATEGI PENGEMBANGAN USAHA KERIPIK SINGKONG MA ENI DI KECAMATAN CIKEDAL KABUPATEN PANDEGLANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Micro, Small and Medium Enterprises (MSMEs) have a strategic role in supporting the economy in Indonesia to date, especially in Pandeglang Regency because they can increase the added value of agricultural products. One of them is the MSME in the snack food sector, namely the Ma Eni cassava chips MSME which is located in Cikedal District, Pandeglang Regency. Ma Eni's Cassava Chips Business is one of the MSMEs that is being developed. However, in its development, this business often faces problems. Therefore, this research will carry out several business development strategies that can be carried out in order to develop the Ma Eni cassava chips business. This research uses the SWOT analysis method and QSPM Matrix as a tool for decision making, so that it will produce a suitable strategy. The average score for IFE is 3.07, while EFE is 3.24, in this case the IE matrix shows a growth position or in the growth stage. This research produced 7 alternative strategies, including product development strategy, market penetration strategy, functional level strategy, company level strategy, raw material income strategy, business level strategy, and stability strategy. Based on the results of these 7 strategies, a strategy that is the main priority is produced, namely a product development strategy with a TAS (Total Attractive Score) value of 6.45 according to calculations from QSPM.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Usaha Mikro, Kecil dan Menengah (UMKM) mempunyai peran strategis dalam mendukung hal tersebut perekonomian di Indonesia sampai saat ini khususnya di Kabupaten Pandeglang karena mampu meningkatkan nilai tambah produk pertanian. Salah satunya adalah UMKM di sektor makanan ringan yaitu UMKM keripik singkong Ma Eni yang berlokasi di Cikedal Kecamatan, Kabupaten Pandeglang. Usaha Keripik Singkong Ma Eni merupakan salah satu UMKM yang sedang dikembangkan. Namun dalam perkembangannya, bisnis ini sering menghadapi tantangan masalah. Oleh karena itu, penelitian ini akan melakukan beberapa pengembangan bisnis strategi yang dapat dilakukan dalam rangka pengembangan keripik singkong Ma Eni bisnis. Penelitian ini menggunakan metode analisis SWOT dan Matriks QSPM sebagai alat bantunya pengambilan keputusan, sehingga akan menghasilkan strategi yang sesuai. Skor rata-rata untuk IFE adalah 3,07, sedangkan EFE adalah 3,24, dalam hal ini matriks IE menunjukkan posisi tumbuh atau berada pada posisi tahap pertumbuhan. Penelitian ini menghasilkan 7 alternatif strategi, termasuk produk strategi pengembangan, strategi penetrasi pasar, strategi tingkat fungsional, perusahaan strategi tingkat, strategi pendapatan bahan baku, strategi tingkat bisnis, dan stabilitas strategi. Berdasarkan hasil dari 7 strategi tersebut, maka strategi yang menjadi prioritas utama adalah yang dihasilkan yaitu strategi pengembangan produk dengan TAS (Total Attractive Score) nilai 6,45 menurut perhitungan dari QSPM. | |||||||||
| Uncontrolled Keywords: | Cassava Chips, Development Strategy, SMEs | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Adista Salsabila | |||||||||
| Date Deposited: | 24 Sep 2024 13:54 | |||||||||
| Last Modified: | 24 Sep 2024 13:54 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/42411 |
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