Sinaga, Yoyada (2024) KEABSAHAN PERJANJIAN DALAM BISNIS ENDORSEMENT DI INSTAGRAM DITINJAU BERDASARKAN KUH PERDATA SKRIPSI. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Referring to the Civil Law Article 1320 regarding the validity of the agreement, many things will be debated regarding the Endorsement agreement which is currently being used in online business activities. Endorsement agreements often get or are faced with problems, especially related to carrying out endorse cooperation activities through Instagram social media. The limited features in the application make online shop owners called Endorse only get and accept how the promotion process will be carried out by the celebrity called Endorser. In addition, in endorsement activities through Instagram social media, endorsers often do not provide certainty guarantees to endorsers who transact with them. This research was conducted using normative juridical research methods with descriptive analysis type of research. The data sources used in this research are primary, secondary and tertiary legal materials. The data collection technique used in this research is through literature study and then descriptive qualitative data analysis. The results of the study concluded that the process and validity of the endorsement agreement can be said to be valid, but because it does not meet one of the subjective requirements for the validity of the agreement, namely regarding the ability, the agreement can be canceled by one of the parties. Dispute resolution in endorsement agreements on Instagram between online shops and celebrities is carried out in litigation and non-litigation. Where in litigation, it can be done by the plaintiff by submitting a lawsuit application to the Court. While the settlement of disputes can also be carried out by non-litigation, namely settlement outside the judicial institution such as through mediation, amicable settlement by the parties to the dispute, especially for minors, the settlement of the dispute is guarded / represented by their parents or people appointed / authorized for the settlement, which is carried out both in litigation and non-litigation.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Mengacu ke dalam Kitab Undang-Undang Hukum Perdata Pasal 1320 perihal syarat sahnya perjanjian, banyak hal yang akan menjadi perdebatan perihal perjanjian Endorsement yang saat ini ramai digunakan dalam kegiatan berbisnis secara online. Perjanjian endorsement seringkali mendapatkan atau dihadapkan dengan permasalahan, terutama terkait melaksanakan kegiatan kerjasama endorse melalui media sosial Instagram. Terbatas fitur-fitur yang ada dalam aplikasi membuat pemilik online shop yang disebut Endorse hanya memperoleh dan menerima bagaimana proses promosi yang akan dilakukan oleh pihak selebgram yang disebut Endorser. Selain itu dalam kegiatan endorsement melalui media sosial instagram, pihak endorser seringkali tidak memberikan jaminan kepastian terhadap pihak endorser yang bertransaksi dengannya. Penelitian ini dilakukan dengan menggunakan metode penelitian yuridis normatif dengan jenis penelitian deskriptif analisis. Sumber data yang digunakan dalam penelitian ini ialah bahan hukum primer, sekunder dan tersier. Teknik pengumpulan data yang digunakan dalam penelitian ini melalui studi kepustakaan kemudian analisis data secara deskriptif kualitatif. Hasil penelitian menyimpulkan proses dan keabsahan perjanjian endorsement dapat dikatakan sah, namun karena tidak memenuhi salah satu syarat subjektif sahnya perjanjian yaitu mengenai kecakapan, maka perjanjian tersebut dapat dibatalkan oleh salah satu pihak. Penyelesaian sengketa dalam perjanjian endorsement di instagram antara online shop dengan selebgram dilakukan secara litigasi dan non litigasi. Dimana secara litigasi, dapat dilakukan oleh penggugat dengan mengajukan permohonan gugatan ke Pengadilan. Sementara penyelesaian perkara sengketa dapat pula dilakukan dengan non-litigasi yaitu penyelesaian diluar lembaga peradilan seperti melalui mediasi penyelesaian secara damai kekeluargaan oleh para pihak yang bersengketa, Khusus pada anak dibawah umur maka penyelesaian sengketanya diwalikan/diwakilkan oleh orang tuanya atau orang yang ditunjuk/dikuasakan untuk penyelesaian tersebut, yang dilakukan baik secara litigasi maupun non litigasi | |||||||||
| Uncontrolled Keywords: | Agreement, minors, endorsement. Perjanjian, Anak Dibawah Umur, Endorsement. | |||||||||
| Subjects: | K Law > K Law (General) | |||||||||
| Divisions: | 01-Fakultas Hukum 01-Fakultas Hukum > 74201-Program Studi Ilmu Hukum |
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| Depositing User: | Mr Yoyada Sinaga | |||||||||
| Date Deposited: | 19 Sep 2024 09:55 | |||||||||
| Last Modified: | 19 Sep 2024 09:57 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/42235 |
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