Azzahra Supriatna, Laila (2024) Analisis Tingkat Kepuasan Dan Loyalitas Konsumen Kelapa Bakar (Studi Kasus Pada Kedai Kelapa Bakar Baduy, Kota Tangerang Selatan). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This study aims to determine the level of consumer satisfaction with purchasing attributes of a burnt coconut products and the level of consumer loyalty to Kelapa Bakar Baduy Shop. This type of research is a quantitative descriptive analysis with a survey method. Sampling used non probability sampling with a questionnaire instrument that was given to 96 respondents. The method used to analyze the level of satisfaction is the Important Performance Analyze, Customer Satisfaction Index, and Net Promoter Score methods. The results of this study indicate that in the Important Performance Analyze (IPA) method there is no one attribute that is in quadrant I, four attributes that are in quadrant II, four attributes that are in quadrant III, and there is one attribute that is in quadrant IV. The results of the Customer Satisfaction Index (CSI) shows that the percentage of consumer satisfaction is 85% with the indicator very satisfied, and the assessment of consumer loyalty by the NPS method is obtained at -3 or in a percentage of -3% with the indicator not very loyal.

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor Astuti, Andjar 196005311986112001 Thesis advisor Mulyati, Sri 196709062001121001
Additional Information:	This study aims to determine the level of consumer satisfaction with purchasing attributes of a burnt coconut products and the level of consumer loyalty to Kelapa Bakar Baduy Shop. This type of research is a quantitative descriptive analysis with a survey method. Sampling used non probability sampling with a questionnaire instrument that was given to 96 respondents. The method used to analyze the level of satisfaction is the Important Performance Analyze, Customer Satisfaction Index, and Net Promoter Score methods. The results of this study indicate that in the Important Performance Analyze (IPA) method there is no one attribute that is in quadrant I, four attributes that are in quadrant II, four attributes that are in quadrant III, and there is one attribute that is in quadrant IV. The results of the Customer Satisfaction Index (CSI) shows that the percentage of consumer satisfaction is 85% with the indicator very satisfied, and the assessment of consumer loyalty by the NPS method is obtained at -3 or in a percentage of -3% with the indicator not very loyal.
Uncontrolled Keywords:	Burnt coconut, Consumer Satisfaction, Loyalty
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User:	Ms Laila Azzahra Supriatna
Date Deposited:	11 Sep 2024 09:39
Last Modified:	11 Sep 2024 09:39
URI:	http://eprints.untirta.ac.id/id/eprint/41970

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