SIHA, SIHA (2017) Proses Pengambilan Keputusan Pembelian Dan Tingkat Kepuasan Konsumen Terhadap Produk Teh Siap Minum Merek Fruit Tea. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN DAN TINGKAT KEPUASAN KONSUMEN TERHADAP PRODUK TEH SIAP MI.PDF Restricted to Registered users only Download (5MB) |
Abstract
This study aimed to describe the decision-making process of consumers to purchase products packaged tea fruit tea and analyze the level of customer satisfaction attributes packaged tea is ready to drink brand fruit tea in Gian Mall serang, type packaged tea under study is packing glass bottles, plastic bottles, packaging handheld, cans and packaging pouch. And attributes of the packaging are analyzed, brands, packaging, price, Pain, Volume Size, and Aroma. The analysis tool used is descriptive analysis, Importance Performance Analysis (IPA), Customer satisfication Index (CSI) The decision making process of consumers to purchase Fruit tea on the first stage of introduction of the requirement, dominated by a thirst that is equal to 31%. In the second stage of the information search, dominated by television advertising that is equal to 54%. The third stage is the evaluation of alternatives, dominated by the price by 36%. The fourth stage is dominated by a consumer purchasing decisions sudden decision by 57%, influencers in the buying Fruit tea is dominated by the friend 48%, the average consumption of 3 times in one month as much as 58%. The last stage in the evaluation of alternatives respondent satisfaction level is dominated by satisfied by 49%. Based on the level of customer satisfaction with the attributes of packaged tea in Serang City Mall Giant Extra obtained a value of 74% of consumers are satisfied with the criteria.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | This study aimed to describe the decision-making process of consumers to purchase products packaged tea fruit tea and analyze the level of customer satisfaction attributes packaged tea is ready to drink brand fruit tea in Gian Mall serang, type packaged tea under study is packing glass bottles, plastic bottles, packaging handheld, cans and packaging pouch. And attributes of the packaging are analyzed, brands, packaging, price, Pain, Volume Size, and Aroma. The analysis tool used is descriptive analysis, Importance Performance Analysis (IPA), Customer satisfication Index (CSI) The decision making process of consumers to purchase Fruit tea on the first stage of introduction of the requirement, dominated by a thirst that is equal to 31%. In the second stage of the information search, dominated by television advertising that is equal to 54%. The third stage is the evaluation of alternatives, dominated by the price by 36%. The fourth stage is dominated by a consumer purchasing decisions sudden decision by 57%, influencers in the buying Fruit tea is dominated by the friend 48%, the average consumption of 3 times in one month as much as 58%. The last stage in the evaluation of alternatives respondent satisfaction level is dominated by satisfied by 49%. Based on the level of customer satisfaction with the attributes of packaged tea in Serang City Mall Giant Extra obtained a value of 74% of consumers are satisfied with the criteria. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Admin Eprints Untirta | |||||||||
| Date Deposited: | 01 Nov 2021 04:16 | |||||||||
| Last Modified: | 01 Nov 2021 04:16 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/4183 |
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