Vasya Jelita, Karina (2024) PENGARUH INOVASI PRODUK DAN PERCEIVED QUALITY OF PRODUCT TERHADAP DAYA SAING DENGAN PEMANFAATAN TEKNOLOGI INFORMASI SEBAGAI VARIABEL INTERVENING (Studi Pada Usaha Coffee Shop di Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of this research is to determine the influence of product innovation and perceived quality of product on competitiveness by using information technology as an intervening variable. In this research, Product Innovation and Perceived Quality of Product are independent variables and Competitiveness is the dependent variable. This research uses quantitative methods with a sample of 64 respondents. The data analysis technique in this research uses Structural Equation Modeling (SEM) using the Partial Least Square (SmartPLS) version 4.0 program tool. The research results show that: (1) Product innovation has a positive and significant effect on competitiveness. (2) Perceived quality of Product has a positive and significant effect on Competitiveness (3) Utilization of Technology and Information has no effect on Competitiveness (4) Product Innovation has a positive and significant effect on Utilization of Technology and Information. (5) Perceived Quality of Product has no effect on the Use of Technology and Information. (6) Utilization of Technology and Information is unable to mediate Product Innovation and Perceived Quality of Product on Competitiveness.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Tujuan penelitian ini adalah untuk mengetahui Pengaruh Inovasi Produk dan Perceived Quality of Product Terhadap Daya Saing dengan Pemanfaatan Teknologi Informasi Sebagai Variiabel Intervening. Dalam penelitian ini Inovasi Produk dan Perceived Quality of Product sebagai variabel independen serta Daya Saing sebagai variabel dependen. Penelitian ini menggunakan metode kuantitatif dengan sampel sebanyak 64 responden. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Modelling (SEM) dengan menggunakan alat bantu proram Partial Least Square (SmartPLS) Versi 4.0. Hasil penelitian menunjukan bahwa: (1) Inovasi Produk berpengaruh positif dan signifikan terhadap daya saing. (2) Perceived quality of Product berpengaruh positif dan signifikan terhadap Daya Saing (3) Pemanfaatan Teknologi dan Informasi tidak berpengaruh terhadap Daya Saing (4) Inovasi Produk berpengaruh positif dan signifikan terhadap Pemanfaatan Teknologi dan Informasi. (5) Perceived Quality of Product tidak berpengaruh terhadap Pemanfaatan Teknologi dan Informasi. (6) Pemanfaatan Teknologi dan Informasi tidak mampu memediasi Inovasi Produk dan Perceived Quality of Product terhadap Daya Saing. | |||||||||
| Uncontrolled Keywords: | Product Innovation, Perceived Quality of Product, Information Technology and Competitiveness Inovasi Produk, Perceived Quality of Product, Teknologi Informasi dan Daya Saing | |||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Karina Vasya Jelita | |||||||||
| Date Deposited: | 17 Sep 2024 09:24 | |||||||||
| Last Modified: | 17 Sep 2024 09:24 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/41708 |
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