STRATEGI PUBLIC RELATIONS BANK BJB KCK BANTEN DALAM MEMPERTAHANKAN CITRA POSITIF

ALIF RIDWASYAH, VIANDRA (2024) STRATEGI PUBLIC RELATIONS BANK BJB KCK BANTEN DALAM MEMPERTAHANKAN CITRA POSITIF. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This research is motivated by the entry of BJB bank into the top 10 banks with the best service and winning 2 awards at the 4Th Indonesia Public Relations Summit 2023 held by The Iconomic, so an appropriate Public Relations strategy is needed. This research aims to find out about the Public Relations Strategy of Bank BJB KCK Banten in Maintaining a Positive Image. This research uses Marketing Public Relations and is supported by Image theory by Frank Jefkins (1988). This research is descriptive qualitative in nature, using qualitative methods, data collection techniques through in-depth interviews, and documentation. The results of this research, the Public Relations Strategy carried out by Bank BJB KCK Banten, is: publishing via online media regarding the activities being carried out, providing information. Events collaborates with local governments, sponsoring events organized by local governments. Corporate social responsibility (CSR) activities are digitizing.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	FITRIYAH, NEKA	197708112005012003
Thesis advisor	PANDU, ARI	198204222006041002

Additional Information:

Viandra Alif Ridwansyah NIM. 6662190186. Skripsi. Strategi Penelitian ini dilatarbelakangi oleh masuknya bank BJB ke dalam 10 besar bank dengan pelayanan terbaik dan meraih 2 penghargaan pada 4Th Indonesia Public Relations Summit 2023 yang diselenggarakan oleh The Iconomic, sehingga diperlukan strategi Public Relations yang tepat. Penelitian ini bertujuan untuk mengetahui Strategi Public Relations Bank BJB KCK Banten dalam Menjaga Citra Positif. Penelitian ini menggunakan Marketing Public Relations dan didukung oleh teori Image oleh Frank Jefkins (1988). Penelitian ini bersifat deskriptif kualitatif, menggunakan metode kualitatif, teknik pengumpulan data melalui wawancara mendalam, dan dokumentasi. Hasil penelitian ini, Strategi Public Relations yang dilakukan oleh Bank BJB KCK Banten, adalah: publikasi melalui media online mengenai kegiatan yang sedang dilakukan, memberikan informasi. Acara bekerja sama dengan pemerintah daerah, mensponsori acara yang diselenggarakan oleh pemerintah daerah. Kegiatan tanggung jawab sosial perusahaan (CSR) dan digitalisasi.

Uncontrolled Keywords:

Positive Image, Public Relations, Bank BJB KCK Banten Citra Positif, Public Relations, Bank BJB KCK Banten

Subjects:

Communication > Public Relations Science

Divisions:

06-Fakultas Ilmu Sosial dan Ilmu Politik
06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi

Depositing User:

Viandra Alif Ridwansyah

Date Deposited:

05 Sep 2024 10:13

Last Modified:

05 Sep 2024 10:13

URI:

http://eprints.untirta.ac.id/id/eprint/41568

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