Selfia, Selfia (2024) Pengaruh Daya Tarik Wisata, Fasilitas, dan Lokasi terhadap Kepuasan Pengunjung Agrowisata Lembur Kula Kabupaten Pandeglang. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research aims to identify the influence of tourist attractions, facilities and location on visitor satisfaction at Lembur Kula Agrotourism partially and simultaneously. This research was conducted at the Lembur Kula Agrotourism Pandeglang Regency, applying quantitative descriptive research. The sample in this research were 80 people, selected by a nonprobability sampling method using a combination of accidental sampling and purposive sampling. Data were collected by distributing questionnaires. The analysis techniques of this research were data quality test, method of successive interval (MSI) test, classical assumption test, multiple linear regression analysis, T test, F test, and coefficient of determination test. Based on the results of the T test indicate that the variables of tourist attractions, facilities and location partially had a positive and significant effect on visitor satisfaction at Lembur Kula Agrotourism. The results of the F test indicate that the variables of tourist attractions, facilities and location together have a significant effect on visitor satisfaction at Lembur Kula Agrotourism. The effective contribution of the three independent variables to the dependent variable in this study was 60.1%.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, fasilitas dan lokasi terhadap kepuasan pengunjung di Agrowisata Lembur Kula secara parsial dan simultan. Penelitian ini dilakukan di Agrowisata Lembur Kula Kabupaten Pandeglang, menerapkan penelitian deskriptif kuantitatif. Sampel dalam hal ini penelitian berjumlah 80 orang, dipilih dengan metode nonprobability sampling dengan menggunakan kombinasi accidental sampling dan purposive sampling. Data dikumpulkan dengan menyebarkan kuesioner. Teknik analisis dalam penelitian ini terdiri dari uji kualitas data, uji metode successive interval (MSI), uji asumsi klasik, analisis regresi linier berganda, uji T, uji F, dan uji koefisien determinasi. Berdasarkan hasil uji T menunjukkan bahwa variabel daya tarik wisata, fasilitas dan lokasi secara parsial berpengaruh positif dan signifikan terhadap kepuasan pengunjung di Agrowisata Lembur Kula. Hasil uji F menunjukkan bahwa variabel daya tarik wisata, fasilitas dan lokasi secara bersama-sama berpengaruh signifikan terhadap kepuasan pengunjung di Agrowisata Lembur Kula. Efektifitas kontribusi dari ketiga variabel independen terhadap variabel dependen dalam hal ini adalah 60,1%. | |||||||||
| Uncontrolled Keywords: | tourist attraction, facilities, location, visitor satisfaction | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Selfia Selfia Selfia | |||||||||
| Date Deposited: | 05 Sep 2024 13:48 | |||||||||
| Last Modified: | 05 Sep 2024 13:48 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/41249 |
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