Nuranisa, Dian (2024) STRATEGI OPTIMALISASI FUNGSI PELABUHAN PERIKANAN DALAM PEMASARAN DAN DISTRIBUSI HASIL TANGKAPAN DI PPN KARANGANTU. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Fishing ports are centers of activity in the capture fisheries business system that have functions related to the marketing and distribution of caught fish. This function has a role, considering that caught fish is perishable, so it must be managed to create a profitable market mechanism for fishermen and traders. The availability of facilities can play an essential role in marketing and distribution activities. This study aims to identify the condition and level of utilization of fish marketing and distribution facilities at Karangantu Fishing Port and determine strategies to optimize the function of fishing ports in the marketing and distribution of captured fish at Karangantu Fishing Port. This research was conducted in December 2023-January 2024, using the survey method. The data used were primary and secondary. The type and condition of fish marketing and distribution facilities in Karangantu Fishing Port were analyzed using descriptive methods. Strategies for optimizing the marketing and distribution functions of Karangantu Fishing Port catches were analyzed using SWOT analysis. The result of this research is fish auction 23.26%, fish market 100%, ice factory 3.25%, cold storage 100%, clean water 100%, and road access 100%. The strategies obtained optimise the maximum use of facilities in order to accommodate, process, market, and distribute more catches and optimise and manage the potential of catches to take advantage of market opportunities from the many processors around PPN Karangantu.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Pelabuhan perikanan merupakan pusat kegiatan dalam sistem bisnis perikanan tangkap, salah satu fungsinya terkait pemasaran dan distribusi ikan hasil tangkapan. Kegiatan pemasaran distribusi memiliki peran penting, mengingat ikan hasil tangkapan bersifat mudah rusak atau high perishable, tentunya harus dikelola untuk menciptakan mekanisme pasar yang menguntungkan baik bagi nelayan maupun bagi pedagang. Didukung dengan adanya ketersediaan fasilitas berperan besar untuk perkembangan kegiatan perikanan tangkap. Tujuan penelitian ini untuk mengidentifikasi kondisi dan tingkat pemanfaatan fasilitas pemasaran dan distribusi ikan di PPN Karangantu, menentukan strategi optimalisasi fungsi pelabuhan perikanan dalam pemasaran, dan distribusi ikan hasil tangkapan di PPN Karangantu. Penelitian ini dilakukan pada bulan Desember 2023–Januari 2024. Metode yang digunakan adalah metode survei. Data yang dikumpulkan berupa data primer dan sekunder. Jenis dan kondisi fasilitas pemasaran dan distribusi ikan di PPN Karangantu dianalisis menggunakan metode deskriptif. Strategi optimalisasi fungsi pemasaran dan distribusi hasil tangkapan PPN Karangantu menggunakan analisis SWOT. Hasil yang fasilitas TPI 23,26% dengan kondisi baik, pasar ikan 100% kondisi baik, air bersih 100% kondisi baik, akses jalan 100% kondisi baik, cold storage 100% kondisi kurang baik dan pabrik es 3,25% kondisi baik. Hasil strategi yaitu mengoptimalkan pemanfaatan fasilitas dengan maksimal agar dapat menampung, mengolah, memasarkan, dan mendistribusikan lebih banyak hasil tangkapan serta mengoptimalkan dan mengelola potensi hasil tangkapan untuk memanfaatkan peluang pasar dari banyaknya pengolah di sekitar PPN Karangantu. | |||||||||
| Uncontrolled Keywords: | Karangantu Fishing Port, marketing and distribution facilities, SWOT PPN Karangantu, fasilitas pemasaran dan distribusi, SWOT | |||||||||
| Subjects: | S Agriculture > SH Aquaculture. Fisheries. Angling | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54244-Program Studi Ilmu Perikanan |
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| Depositing User: | DIAN NUR ANISA | |||||||||
| Date Deposited: | 16 Aug 2024 16:35 | |||||||||
| Last Modified: | 16 Aug 2024 16:35 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/40423 |
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