DISTRIBUSI DAN MARGIN PEMASARAN IKAN KEMBUNG (Rastrelliger Sp.) YANG DIDARATKAN DI TPI LONTAR PROVINSI BANTEN

Erfiana, Erni (2024) DISTRIBUSI DAN MARGIN PEMASARAN IKAN KEMBUNG (Rastrelliger Sp.) YANG DIDARATKAN DI TPI LONTAR PROVINSI BANTEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This study aims to identify the marketing distribution of mackerel landed at the Lontar auction site and determine the margin and marketing efficiency of mackerel landed at the Lontar auction site. The methods used are margin analysis, fisherman's share analysis, and marketing efficiency analysis with available formulas. The results showed that mackerel marketing at the Lontar auction site consists of 3 marketing distribution flows with 3 marketing institutions: fish auction, baskets, and retailers. The conclusion is that the highest mackerel margin value in marketing institutions sequentially occurs at fish auctions in distribution I (33.33%), basket in distribution III (31.58%), and retailers in distribution II (31.58%). Fisherman's share value of mackerel ranges from 53.57% to 60% and has an average value of 62.68% with a value > 50%. Based on the Fisherman's share value, mackerel landed at the Lontar auction site which is then sold by fishermen to consumers falls into the category of still efficient so that the price and margin of each marketing institution can be maintained to maintain the efficiency of mackerel marketing at Lontar auction site. Keywords: TPI Lontar, mackerel, distribution, marketing efficiency, marketing margin

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	Irnawati, Ririn	198309112009122005
Thesis advisor	Hamzah, Asep	19870323019031009

Additional Information:

Penelitian ini bertujuan untuk mengidentifikasi distribusi pemasaran ikan kembung yang mendarat di lokasi lelang Lontar dan mengetahui margin dan efisiensi pemasaran ikan kembung yang mendarat di lokasi lelang Lontar. Metode yang digunakan adalah analisis margin, analisis nelayan's share, dan analisis efisiensi pemasaran dengan rumus yang tersedia. Hasil penelitian menunjukkan bahwa pemasaran ikan kembung di tempat lelang Lontar terdiri dari 3 alur distribusi pemasaran dengan 3 lembaga pemasaran: nelayan, bakul, dan pengecer. Kesimpulannya, nilai margin ikan kembung tertinggi di lembaga pemasaran secara berurutan terjadi pada lelang ikan pada distribusi I (33,33%), keranjang pada distribusi III (31,58%), dan pengecer pada distribusi II (31,58%). Nilai Fisherman's share ikan kembung berkisar antara 53,57% hingga 60% dan memiliki nilai rata-rata 62,68% dengan nilai > 50%. Berdasarkan nilai Fisherman's share, ikan kembung yang mendarat di tempat lelang Lontar yang kemudian dijual oleh nelayan kepada konsumen masuk ke dalam kategori masih efisien sehingga harga dan margin masing-masing lembaga pemasaran dapat terjaga untuk menjaga efisiensi pemasaran ikan kembung di tempat lelang Lontar.

Uncontrolled Keywords:

TPI Lontar, mackerel, distribution, marketing efficiency, marketing margin

Subjects:

S Agriculture > SH Aquaculture. Fisheries. Angling

Divisions:

04-Fakultas Pertanian
04-Fakultas Pertanian > 54244-Program Studi Ilmu Perikanan

Depositing User:

Ms. Erni Erfiana

Date Deposited:

16 Aug 2024 17:16

Last Modified:

16 Aug 2024 17:16

URI:

http://eprints.untirta.ac.id/id/eprint/40398

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