Aftriana Arif, Cipta (2024) PENGARUH KONTEN @MAXIGOODS.ID TERHADAP MINAT BELI PADA FOLLOWERS INSTAGRAM. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Entering the era of new media is a concept that explains the ability of media, with the help of digital devices, to be able to access content anytime, anywhere and the need for publication, social media can be the most appropriate means of publication. The publication media referred to here is the media used by Maxigoods.id to publish their products, namely through Instagram social media. In addition to being a medium of communication and publication, the era of new media is also inseparable from the world of education, industry, social and business. This is often used by companies in the field of services and goods for publication. Based on the background description of the problem above, the researcher formulated this problem as follows: How does @maxigoods.id Instagram content affect buying interest in Instagram followers. The sample in this study was partly taken from the number and characteristics of the population, so the number of samples needed in this study was 100 people. The influence of @Maxigood.id Instagram content on buying interest Research findings show that @Maxigood.id content on Instagram has a significant influence on followers' buying interest. A correlation value of 0.743 indicates a positive relationship between the content presented and buying interest, and a coefficient of determination value of 54.9% indicates that more than half of the variation in buying interest can be explained by the influence of that content.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Memasuki era Media baru adalah sebuah konsep yang menjelaskan kemampuan media, dengan bantuan perangkat digital, untuk dapat mengakses konten kapan saja, di mana saja serta perlunya Publikasi, Media sosial dapat menjadi sarana publikasi yang paling tepat. Media publikasi yang di maksud disini adalah media yang di gunakan oleh Maxigoods.id untuk mempublikasikan produknya yaitu melalui media sosial instagram. Selain menjadi media komunikasi dan publikasi, era media baru juga tidak terlepas dari dunia pendidikan, industri, sosial dan bisnis. Hal ini kerap di manfaatkan oleh perusahaan di bidang jasa maupun barang untuk publikasi. Berdasarkan uraian latar belakang masalah di atas maka peneliti merumuskan masalah ini sebagai berikut: Bagaimana pengaruh konten instagram @maxigoods.id terhadap minat beli pada followers instagram. Sampel dalam penelitian ini sebagian yang diambil dari jumlah dan karakteristik populasi Maka jumlah sampel yang dibutuhkan pada penelitian ini sebanyak 100 orang. Pengaruh konten Instagram @Maxigood.id terhadap minat beli Temuan penelitian menunjukkan bahwa konten @Maxigood.id di Instagram memiliki pengaruh yang signifikan terhadap minat beli followers. Nilai korelasi sebesar 0,743 mengindikasikan hubungan positif antara konten yang disajikan dan minat beli, serta nilai koefisien determinasi sebesar 54,9% menunjukkan bahwa lebih dari setengah variasi minat beli dapat dijelaskan oleh pengaruh konten tersebut. | |||||||||
| Uncontrolled Keywords: | Media Sosial, Instagram, Maxigoods.id, Minat Beli Social Media, Instagram, Maxigoods.id, Purchase Intention | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Cipta Aftriana Arif | |||||||||
| Date Deposited: | 16 Aug 2024 14:52 | |||||||||
| Last Modified: | 16 Aug 2024 14:52 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/40352 |
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