NISHFATIN, NUN (2024) STRATEGI PENGEMBANGAN EKOWISATA MANGROVE DI KETAPANG URBAN AQUACULTURE MAUK, TANGERANG, BANTEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
NUN NISHFATIN. 2024. Mangrove Ecotourism Development Strategy in Ketapang Urban Aquaculture Mauk, Tangerang, Banten. Supervised by Hery Sutrawan Nurdin and Muta Ali Khalifa. Ketapang Urban Aquaculture (KUA) is a mangrove ecotourism destination in Tangerang Regency, Banten, established in 2023. It has garnered attention from both local and international tourists. However, KUA faces challenges, such as the absence of visitor restrictions and complaints about entrance fees. This study aims to develop sustainable and environmentally friendly ecotourism strategies for KUA. Conducted at KUA Mauk, Tangerang, Banten, between November and December 2023, the research utilized various analytical methods, including carrying capacity analysis, the ITCM model with F test and t test, economic valuation, and gap analysis of visitor perceptions and expectations. The findings reveal that KUA carrying capacity is 853 visitors/day. The ITCM model indicates that the seven independent variables significantly influence the dependent variable. The total economic value of KUA ecotourism is estimated at IDR. 116,146,854,630/year. Gap analysis shows a disparity between tourist perceptions and expectations, with the most significant gap of -45.68 observed in the main facility. To address these issues, strategies should focus on maximizing carrying capacity and enhancing visitor impressions. This includes improving or adding infrastructure to reduce the gap between perceptions and expectations, thereby increasing tourist visits to KUA. Keywords: Economic valuation, ITCM model, gap analysis, carrying capacity
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | NUN NISHFATIN. 2024. Strategi Pengembangan Ekowisata Mangrove di Ketapang Urban Aquaculture Mauk, Tangerang, Banten. Dibimbing oleh Hery Sutrawan Nurdin dan Muta Ali Khalifa. Ketapang Urban Aquaculture (KUA) merupakan destinasi ekowisata mangrove di Kabupaten Tangerang, Banten, yang didirikan pada tahun 2023 dan menarik perhatian wisatawan lokal maupun mancanegara. Namun KUA menghadapi tantangan seperti tidak adanya pembatasan pengunjung dan keluhan biaya masuk. Penelitian ini bertujuan untuk mengembangkan strategi ekowisata yang berkelanjutan dan ramah lingkungan pada KUA. Dilakukan di KUA Mauk, Tangerang, Banten, pada bulan November hingga Desember 2023, penelitian ini menggunakan berbagai metode analisis, antara lain analisis daya dukung, model ITCM dengan uji F dan uji T, valuasi ekonomi, serta analisis kesenjangan persepsi dan harapan pengunjung. Hasil penelitian menunjukkan daya dukung KUA sebesar 853 pengunjung/hari. Model ITCM menunjukan bahwa ketujuh variabel independen berpengaruh signifikan terhadap variabel dependen. Total nilai ekonomi ekowisata KUA diperkirakan mencapai Rp. 116.146.854.630/tahun. Analisis kesenjangan menunjukan adanya kesenjangan antara persepsi dan harapan wisatawan, dengan kesenjangan paling signifikan sebesar -45,68 terlihat pada fasilitas utama. Untuk mengatasi masalah ini, strategi harus fokus pada memaksimalkan daya dukung dan meningkatkan kesan pengunjung. Hal ini termasuk perbaikan atau penambahan infrastruktur untuk mengurangi kesenjangan antara persepsi dan harapan, sehingga dapat meningkatkan kunjungan wisatawan ke KUA. Kata Kunci: Valuasi ekonomi, model ITCM, analisis kesenjangan, daya dukung | |||||||||
| Uncontrolled Keywords: | Economic valuation, ITCM model, gap analysis, carrying capacity Analisis gap, daya dukung kawasan, model ITCM, valuasi ekonomi | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) S Agriculture > SH Aquaculture. Fisheries. Angling |
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| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54244-Program Studi Ilmu Perikanan |
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| Depositing User: | Unnamed user with email [email protected] | |||||||||
| Date Deposited: | 16 Aug 2024 11:19 | |||||||||
| Last Modified: | 16 Aug 2024 11:19 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/40241 |
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