Purnama Indah Lestari, Putri (2024) STRATEGI PROMOSI PERSONAL SELLING PT SINAR INTI PRIMAJAYA PERKASA CABANG SERANG. D3 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The purpose of preparing this Final Project is to find out the Personal Selling Promotion Strategy of PT Sinar Inti Primajaya Perkasa Serang Branch. The method used is descriptive method. The type of data collected is primary data obtained from the branch manager and staff of PT Sinar Inti Primajaya Perkasa Serang Branch. While secondary data is obtained directly from books, scientific journals, companies and online from the internet. Data collection in this Final Project uses interviews, observations and secondary data documentation. The results of the Final Project show that PT Sinar Inti Primajaya Perkasa Serang Branch has carried out a Personal Selling Strategy developed by Abadi (2024), namely Sales Person with Consumer and Sales Team with Consumer Group. Applying the Stages of Personal Selling developed by Daulay (2018) which consists of 7 stages, namely finding prospects and assessing their quality, Pre-Approach Approach, Presentation and Demonstration, Handling Rejection, Closing Sales Transactions, and Following Up. PT Sinar Inti Primajaya Perkasa Serang Branch needs to improve and develop personal selling strategies in order to have more opportunities so that it can get high sales.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan penyusunan Tugas Akhir ini untuk mengetahui Strategi Promosi Personal Selling PT Sinar Inti Primajaya Perkasa Cabang Serang. Metode yang digunakan adalah metode deskriptif. Jenis data yang dikumpulkan adalah data primer yang didapat dari branch manager dan staff PT Sinar Inti Primajaya Perkasa Cabang Serang. Sedangkan data sekunder diperoleh secara langsung dari Buku, Jurnal Ilmiah, Perusahaan maupun secara online dari internet. Pengumpulan data dalam Tugas Akhir ini menggunakan Wawancara, Observasi dan Dokumentasi data sekunder. Hasil Tugas Akhir memperlihatkan bahwa PT Sinar Inti Primajaya Perkasa Cabang Serang telah melakukan Strategi Personal Selling yang dikembangkan oleh Abadi (2024) yaitu Sales Person dengan Konsumen dan Tim Penjual dengan Kelompok Konsumen. Menerapkan Tahapan-tahapan Personal Selling yang dikembangkan oleh Daulay (2018) yang terdiri dari 7 tahapan-tahapan yaitu menemukan prospek dan menilai kualitasnya, Pra-Pendekatan Pendekatan, Presentasi dan Demonstrasi, Menangani Penolakan, Menutup Transaksi Penjualan, dan Menindaklanjuti. PT Sinar Inti Primajaya Perkasa Cabang Serang perlu meningkatkan dan mengembangkan strategi personal selling agar memiliki lebih banyak peluang sehingga dapat memperoleh penjualan tinggi. | |||||||||
| Uncontrolled Keywords: | Personal Selling, PT Sinar Inti Primajaya Perkasa Serang Branch Personal Selling, PT Sinar Inti Primajaya Perkasa Cabang Serang | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HE Transportation and Communications |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | PUTRI PURNAMA | |||||||||
| Date Deposited: | 25 Jul 2024 14:25 | |||||||||
| Last Modified: | 10 Aug 2024 15:19 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39511 |
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