Febilia Suci, Agrysa (2024) STRATEGI KOMUNIKASI PEMERINTAH KOTA SERANG DALAM MENDUKUNG KEBIJAKAN VAKSINASI BOOSTER COVID-19. S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
Covid-19 has become a part of Indonesian people's lives. The determination of Covid-19 vaccination as an effort to prevent the spread of the Covid-19 virus by the government in suppressing cases of the spread of Covid-19 in this new normal period. This study aims to determine the communication strategies and obstacles faced by the Serang City Health Office government in supporting the Covid-19 Booster Vaccination policy. This research uses descriptive qualitative research with a postpositivism research paradigm. The results of this study show that the Serang City Health Office carried out a communication strategy through several planning steps, including (1) recognizing the audience by knowing the conditions of the local community to find out communication patterns and characteristics by dividing by age, (2) compiling messages that attract public attention in the implementation of the Covid-19 vaccination, (3) choosing the media used in informing about vaccinations, and (4) counseling the health office and health centers as communicators to carry out the Covid-19 vaccination program. The obstacles are in the form of the mentality and thinking of the people of Serang City itself, the spread of hoax news about the dangers of booster vaccines is the main obstacle in the vaccine program, the level of understanding is low, and the affordability of distance makes the socialization of booster vaccines uneven.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Covid-19 telah menjadi bagian dari kehidupan masyarakat Indonesia. Penetapan vaksinasi Covid-19 sebagai upaya pencegahan penyebaran virus Covid-19 yang dilakukan pemerintah dalam menekan kasus penyebaran Covid-19 di masa new normal ini. Penelitian ini bertujuan untuk mengetahui strategi komunikasi dan hambatan yang dihadapi pemerintah Dinas Kesehatan Kota Serang dalam mendukung kebijakan Vaksinasi Booster Covid-19. Penelitian ini menggunakan penelitian kualitatif deskriptif dengan paradigma penelitian postpositivisme. Hasil dari penelitian ini Dinas Kesehatan Kota Serang melakukan strategi komunikasi melalui beberapa langkah perencanaan, diantaranya (1) mengenali khalayak dengan mengetahui kondisi masyarakat setempat untuk mengetahui pola komunikasi dan karateristik dengan membagi berdasarkan umur, (2) menyusun pesan yang menarik perhatian masyarakat dalam pelaksanaan vaksinasi Covid-19, (3) memilih media yang digunakan dalam menginformasikan terkait vaksinasi, dan (4) penyuluhan kepada dinas kesehatan dan puskesman sebagai pihak komunikator guna menjalankan program vaksinasi Covid-19. Hambatannya berupa dari mental dan pemikiran masyarakat Kota Serang itu sendiri, penyebaran berita hoaks tentang bahaya vaksin booster menjadi hambatan utama dalam program vaksin, tingkat pemahaman rendah, serta keterjangkauan jarak membuat sosialisasi vaksin booster tidak merata. | ||||||
| Uncontrolled Keywords: | Communication Strategy, Dinas Kesehatan Kota Serang, Vaccination Dinas Kesehatan Kota Serang, Strategi Komunikasi, Vaksinasi | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | agrysa febilia suci | ||||||
| Date Deposited: | 10 Aug 2024 12:29 | ||||||
| Last Modified: | 10 Aug 2024 12:29 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39419 |
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