SOLEH SAPUTRA, RIDWAN (2023) ANALISIS DIGITAL MARKETING VISUAL ASSET DI ERA COVID-19 (Studi Kasus Stringlabs Creative Studio Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The pandemic and technology have disrupted the world, various new jobs have emerged, one of which is a visual asset creator. Stringlabs Creative Studio is a visual asset studio in Indonesia, all products made by Stringlabs Creative Studio are digital, so does the marketing. The purpose of this research is to find out how the digital marketing of visual asset products was carried out by Stringlabs Creative Studio during the Pandemic. This research uses descriptive qualitative research with a case study approach, data in this study were collected by interview method and documentation study. The technique of checking the validity of the data is done by using the source triangulation technique. Based on research results, the condition of the Covid-19 Pandemic actually increased sales of Stringlabs Creative Studio assets. The digital marketing methods or instruments used include: using the website as a medium for selling visual assets, making search engine optimization (SEO) relevant to the product and being able to target and segment buyers. Pay per click or Ads as a tool to advertise products in various media, collaborate and affiliate marketing, create accounts on various social media relevant to the product, maintain product quality and share links on networks that use visual asset products thereby increasing traffic which is also known as funneling.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Pandemi dan teknologi telah mendistrupsi dunia, berbagai pekerjaan baru telah hadir salah satunya adalah visual asset creator. Stringlabs Creative Studio adalah studio visual asset yang ada di Indonesia, semua produk yang dibuat oleh Stringlabs Creative Studio berbentuk digital, begitupula digital marketing yang dilakukan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana digital marketing produk visual asset yang dilakukan Stringlabs Creative Studio selama Pandemi. Penelitian ini menggunakan jenis penelitian kualitatif deskriptif dengan pendekatan studi kasus, dengan pengumpulan data berupa wawancara, serta studi dokumentasi. Teknik pengecekan keabsahan data dilakukan dengan teknik triangulasi sumber. Berdasarkan hasil penelitian, kondisi Pandemi Covid-19 justru meningkatkan penjualan asset Stringlabs Creative Studio. Adapun metode atau instrument digital marketing yang digunakan antara lain: menggunakan website sebagai media untuk menjual visual asset, membuat search engine optimization (SEO) yang relevan dengan produk serta mampu membuat target dan segmentasi pembeli. Pay per click atau Ads sebagai alat untuk mengiklankan produk di berbagai media, melakukan kerjasama dan afiliasi pemasaran, membuat akun diberbagai sosial media yang relevan dengan produk, menjaga kualitas produk serta membagikan link di jaringan yang menggunakan produk visual asset sehingga meningkatkan traffic yang disebut juga sebagai funneling. | |||||||||
| Uncontrolled Keywords: | Visual Asset, Digital Marketing, Covid-19 Pandemic, Stringlabs Creative Studio Visual Asset, Digital Marketing, Pandemi Covid-19, Stringlabs Creative Studio | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Mr Ridwan Soleh Saputra | |||||||||
| Date Deposited: | 12 Aug 2024 13:43 | |||||||||
| Last Modified: | 12 Aug 2024 13:43 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39332 |
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