Fitriadi Pramudya, Alif (2024) PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI PADA CV ABDI HYDROULIC. D3 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The aim of this final assignment is to determine the use of Instagram social media as a means of promotion and the obstacles faced. This is assessed from 4 indicators, namely based on the use of Instagram features, frequency of visits, achievement of the goals of using Instagram social media as a promotional tool, and use of social media in the promotional mix. The method used is descriptive with data collection through interviews, observation and documentation. The results of using Instagram are not optimal from the 11 features available. CV Abdi Hydroulic utilizes 9 features including stories, posts, reels, captions, profile bio, location tags, likes, Direct Messages and CV Abdi Hydroulic comments. There are 2 obstacles faced by CV Abdi Hydroulic, namely: Lack of knowledge and skills in managing Instagram for promotional media and not consistently posting promotional content on the company's Instagram account.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan pada tugas akhir ini adalah untuk mengetahui pemanfaatan media sosial Instagram sebagai sarana promosi dan hambatan yang dihadapi. Hal ini dinilai dari 4 indikator yaitu berdasarkan pemanfaatan fitur Instagram, frekuensi kunjungan, pencapaian tujuan penggunaan media sosial Instagram sebagai sarana promosi, dan pemanfaatan media sosial bauran promosi. Metode yang digunakan yaitu deskriptif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil pemanfaatan Instagram belum optimal dari 11 fitur yang ada CV Abdi Hydroulic memanfaatkan 9 fitur antara lain story, postingan, reels, caption, bio profil, tag lokasi, like, Direct Message, dan komentar CV Abdi Hydroulic. Ada 2 hambatan yang dihadapi CV Abdi Hydroulic yaitu antara lain: Kurang pengetahuan dan keterampilan pengelolaan Instagram untuk media promosi dan belum konsisten memposting konten promosi di akun Instagram perusahaan. | |||||||||
| Uncontrolled Keywords: | Social Media, Instagram Features, Promotion Media Sosial, Fitur Instagram, Promosi | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | Alif Fitriadi Pramudya | |||||||||
| Date Deposited: | 10 Aug 2024 12:36 | |||||||||
| Last Modified: | 10 Aug 2024 12:36 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39331 |
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