Ardianto, Vania Meylinda (2024) UPAYA MENINGKATKAN MINAT NASABAH PADA PRODUK LAYANAN OTO (MOBIL BARU) DI BANK SYARIAH INDONESIA KC SERANG. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of this Final Project report is to determine efforts to increase customer interest in OTO (new car) services at Bank Syariah Indonesia KC Serang and the obstacles faced by Bank Syariah Indonesia KC Serang in increasing customer interest in OTO (New Car) service products. The method used is a descriptive method. The type of data collected is primary data obtained from the Consumer Business Relationship Manager of PT Bank Syariah Indonesia KC Serang. Meanwhile, secondary data comes from documents belonging to the Bank Syariah Indonesia KC Serang company, scientific journals and reference books. Data collection in this final assignment uses observation, interviews and documentation. The results of this final assignment are that efforts to increase customer interest in OTO (new car) services at Bank Syariah Indonesia KC Serang in increasing interest have been quite good using Marketing mix and Promotion mix. In an effort to increase customer interest in OTO (new car) services at Bank Syariah Indonesia Serang KC faces 3 obstacles, namely Low Public Understanding, Tight Competition and Negative Perception. It is necessary to improve certain aspects such as employee training, honest communication, comfortable facilities, and promotions to maximize customer interest.. Keywords: Customer Interest, Marketing Mix, Promotion Mix.
| Item Type: | Thesis (D3) | ||||||||||||
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| Additional Information: | Tujuan laporan Tugas Akhir ini untuk mengetahui upaya untuk meningkatkan minat nasabah pada layanan OTO (mobil baru) di Bank Syariah Indonesia KC Serang dan hambatan yang dihadapi oleh Bank Syariah Indonesia KC Serang dalam meningkatkan minat nasabah nasabah pada produk layanan OTO (Mobil Baru). Metode yang digunakan adalah metode deskriptif. Jenis data yang dikumpulkan adalah data primer yang didapat dari Consumer Business Relationship Manager PT Bank Syariah Indonesia KC Serang. Sedangkan data sekunder dari dokumen milik perusahaan Bank Syariah Indonesia KC Serang, jurnal ilmiah dan buku referensi. Pengumpulan data dalam Tugas Akhir ini menggunakan observasi, wawancara, dan dokumentasi. Hasil Tugas Akhir ini yaitu bahwa upaya dalam meningkatkan minat nasabah pada layanan OTO (mobil baru) di Bank Syariah Indonesia KC Serang dalam meningkatkan minat sudah cukup baik menggunaka Marketing mix dan Promotion mix. Dalam upaya untuk meningkatkan minat nasabah pada layanan OTO (mobil baru) di Bank Syariah Indonesia KC Serang menghadapi 3 kendala yaitu Pemahaman Masyarakat yang Rendah, Persaingan Ketat dan Persepsi Negatif. Pelu meningkatkan aspek-aspek tertentu seperti pelatihan karyawan, komunikasi yang jujur, fasilitas nyaman, dan promosi agar maksimal dalam meningkatkan minat nasabah. Kata kunci: Minat nasabah, Bauran Pemasaran, Bauran Promosi. | ||||||||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | Mrs Vania Meylinda | ||||||||||||
| Date Deposited: | 23 Jul 2024 15:29 | ||||||||||||
| Last Modified: | 23 Jul 2024 15:29 | ||||||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39023 |
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