RAHADI, BACHTIAR (2024) MEDIAMORFOSIS HOT RADIO 88.2 FM SEBAGAI PELUANG DAN TANTANGAN ERA DIGITALISASI. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The advancement of technology and the evolution of digital media have significantly impacted the communication dynamics between radio stations and their listeners. This study aims to investigate the Mediamorphosis process of HOT Radio 88.2 FM, highlighting both the opportunities and challenges presented by the digitalization era. A qualitative case study approach was employed, utilizing Roger Fidler's Mediamorphosis Theory as the theoretical framework. Data collection methods included interviews with four informants, observations, and documentation. The findings reveal that HOT Radio 88.2 FM has undergone co-evolution by maintaining terrestrial frequency wave technology to support streaming broadcasts on the website www.radioindonesia.org. The station has achieved media convergence by leveraging the internet for cloud storage and utilizing social media to enrich broadcast formats and expand audience reach. HOT Radio 88.2 FM has also embraced complexity as a form of adaptation to contemporary changes. In conclusion, the study demonstrates that through these three processes, HOT Radio 88.2 FM has effectively undergone mediamorphosis, capitalizing on opportunities and addressing challenges in the digitalization era.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Perkembangan teknologi dan perubahan media digital memengaruhi dinamika komunikasi antara stasiun radio dan pendengar. Tujuan dari penelitian ini untuk mengetahui proses Mediamorfosis HOT Radio 88.2 FM Sebagai Peluang dan Tantangan Era Digitalisasi. Pendekatan penelitian yang digunakan yaitu pendekatan kualitatif metode studi kasus dengan Teori Mediamorfosis Roger Fidler. Penelitian ini menggunakan teknik pengumpulan data wawancara dengan empat informan, observasi dan dokumentasi. Hasil penelitian menunjukkan HOT Radio 88.2 FM melakukan koevolusi dengan tetap mempertahankan teknologi telesterial gelombang frekuensi untuk menunjang siaran secara streaming pada website www.radioindonesia.org. HOT Radio 88.2 FM melakukan konvergensi media dengan dengan memanfaatkan internet untuk penyimpanan cloud dan menggunakan media sosial sebagai sarana memperkaya format siaran dan memperluas cakupan audiens. HOT Radio 88.2 FM juga menerapkan kompleksitas sebagai bentuk adaptasi terhadap perubahan zaman. Kesimpulan penelitian berdasarkan tiga proses tersebut menunjukkan HOT Radio 88.2 FM telah melakukan proses mediamorfosis sebagai upaya melihat peluang dan menghadapi tantangan di era digitalisasi. | ||||||
| Uncontrolled Keywords: | Radio, Mediamorphosis, Digitalization Radio, Mediamorfosis, Digitalisasi, HOT Radio 88.2 FM | ||||||
| Subjects: | Communication > Science Journalism Communication > Communication (General) |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Bachtiar Rahadi | ||||||
| Date Deposited: | 08 Aug 2024 11:13 | ||||||
| Last Modified: | 08 Aug 2024 11:13 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39007 |
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