TIO ROGATE, MEI (2024) ANALISIS KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, HARGA DAN PROMOSI PADA GIPANG TIGA BUNDA KOTA CILEGON. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of this research is to 1) analyze the influence of product quality, price and promotion on purchasing decisions at Gipang Tiga Bunda partially and simultaneously and 2) analyze the product quality, price and promotion factors that have the most dominant influence on purchasing decisions at Gipang Tiga Bunda. The method in this research uses a survey method. Data collection techniques were carried out by means of observation, interviews, distributing questionnaires and literature studies. The total research sample was 82 people using the Accidental Sampling technique. The data processing method uses multiple linear regression analysis, coefficient of determination and hypothesis testing (T test and F test). The research results show that partially and simultaneously product quality, price and promotion have a significant effect on purchasing decisions at Gipang Tiga Bunda and the price factor has the most dominant influence on purchasing decisions at Gipang Tiga Bunda.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Tujuan penelitian ini adalah untuk 1) menganalisis pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian pada Gipang Tiga Bunda secara parsial dan simultan dan 2) menganalisis faktor dari kualitas produk, harga dan promosi yang mempunyai pengaruh paling dominan terhadap keputusan pembelian pada Gipang Tiga Bunda. Metode dalam penelitian ini menggunakan metode survei. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, penyebaran angket dan studi pustaka. Jumlah sampel penelitian sebanyak 82 orang dengan menggunakan teknik Accidental Sampling. Metode pengolahan data menggunakan analisis regresi linier berganda, koefisien determinasi dan uji hipotesis (uji T dan uji F). Hasil penelitian menunjukkan bahwa secara parsial dan simultan kualitas produk, harga dan promosi berpengaruh signifikan terhadap keputusan pembelian pada Gipang Tiga Bunda dan faktor harga mempunyai pengaruh paling dominan terhadap keputusan pembelian pada Gipang Tiga Bunda. | |||||||||
| Uncontrolled Keywords: | Product Quality, Price, Promotion, Purchasing Decisions | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | mrs MEI TIO ROGATE | |||||||||
| Date Deposited: | 27 Jul 2024 14:09 | |||||||||
| Last Modified: | 27 Jul 2024 14:09 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/38972 |
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