NGABIDIN, ZAENAL (2024) FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN CABAI RAWIT (Capsicum frutescens L) di PASAR RAU KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text
Zaenal Ngabidin_4441200149_Full text.pdf Restricted to Registered users only Download (2MB) |
|
Text
Zaenal Ngabidin_4441200149_02.pdf Restricted to Registered users only Download (1MB) |
|
Text
Zaenal Ngabidin_4441200149_03.pdf Restricted to Registered users only Download (1MB) |
|
Text
Zaenal Ngabidin_4441200149_04.pdf Restricted to Registered users only Download (1MB) |
|
Text
Zaenal Ngabidin_4441200149_05.pdf Restricted to Registered users only Download (1MB) |
|
Text
Zaenal Ngabidin_4441200149_REF.pdf Restricted to Registered users only Download (1MB) |
|
Text
Zaenal Ngabidin_4441200149_LAM.pdf Restricted to Registered users only Download (2MB) |
|
Text
Zaenal Ngabidin_4441200149_01.pdf Restricted to Registered users only Download (724kB) |
Abstract
The purpose of this research is to analyze the effect of price, attitude, income, product quality and sales location on purchasing decisions both partially and simultaneously. This research was conducted in Pasar Rau Serang City. The study time was conducted in December 2023 - Mei 2024. The type of research used is descriptive quantitative research. The sampling technique used in this study was incidental sampling with a total sample of 50 people. The analysis technique used in this study is descriptive statistical analysis, multiple linear regression analysis, classical assumption test and hypothesis test. The results of the t-test (partial) indicate that the price variable (X1), attitude (X2), income (X3), product quality and sales location (X5) has a significance value of > 0,05 and t-test < t-table. It can be concluded that partially price variable does not affect the purchase decision (Y). The results of the F-test show a significance value of < 0.05 and f-test > f-table. It can be concluded that the variable price, attitude, income, product quality and sales location together have a significant effect on purchasing decisions on Cabai Rawit Merah.
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Tujuan penelitian ini adalah untuk menganalisis pengaruh harga, sikap, pendapatan, kualitas produk dan lokasi penjualan terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian ini dilakukan di Pasar Rau Kota Serang. Waktu penelitian dilakukan pada bulan Desember 2023 – Mei 2024. Jenis penelitian yang digunakan adalah penelitian deskriptif kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah sampling insidental dengan jumlah sampel sebanyak 50 orang. Teknik analisis yang digunakan dalam penelitian ini adalah analisis statistik deskriptif, analisis regresi linier berganda, uji asumsi klasik dan uji hipotesis. Hasil uji t (parsial) menunjukkan bahwa variabel harga (X1), sikap (X2), pendapatan (X3), kualitas produk dan lokasi penjualan (X5) mempunyai nilai signifikansi > 0,05 dan uji t < t-tabel. Dapat disimpulkan secara parsial variabel harga tidak berpengaruh terhadap keputusan pembelian (Y). Hasil uji F menunjukkan nilai signifikansi < 0,05 dan uji f > f tabel. Dapat disimpulkan bahwa variabel harga, sikap, pendapatan, kualitas produk dan lokasi penjualan secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian Cabai Rawit Merah. | |||||||||
| Uncontrolled Keywords: | Chilli, Consumer Behavior, Purchace Decision. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
|||||||||
| Depositing User: | Mr ZAENAL NGABIDIN | |||||||||
| Date Deposited: | 27 Jul 2024 11:15 | |||||||||
| Last Modified: | 27 Jul 2024 11:15 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/38225 |
Actions (login required)
 |
View Item |