AZMII SUDRAJAT, HUMAM (2024) ANALISIS PROGRAM INSPIRE THE FUTURE PT HEXINDO ADIPERKASA TBK. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The problem in this study is how the analysis of Corporate Social Responsibility activities in the Inspire the Future program implemented by PT Hexindo Adiperkasa Tbk. The purpose of this study is to determine the Corporate Social Responsibility activities in the Inspire the Future program carried out seen from the CSR Program implementation model according to Cutlip and Center, namely, fact gathering, problem formulation, planning and programming, action and communication, and evaluation. This research methodology uses descriptive qualitative, with data collection techniques of interviews and literature studies. The results of this study are the collection of facts obtained is the lack of school facilities both books and sports in the activity area, the problem formulation brought is related to education, namely, the lack of sports facilities, the lack of literacy of elementary school students, and the need to improve reading infrastructure, The planning and programming carried out is by means of a collaborative approach to the recipients and other stakeholders so that in setting goals, namely improving the quality of education, action and communication carried out are interconnected, the implementation is successful because there is good communication, the evaluation of the Inspire the Future program is to understand the characteristics of the beneficiaries.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Permasalahan dalam penelitian ini adalah bagaimana analisis kegiatan Corporate Social Responsibility pada program Inspire the Future yang dilaksanakan oleh PT Hexindo Adiperkasa Tbk. Tujuan dalam penelitian ini adalah untuk mengetahui kegiatan Corporate Social Responsibility pada program Inspire the Future di laksanakan dilihat dari model implementasi Program CSR menurut Cutlip and Center yatu, pengumpulan fakta, perumasan masalah, perencanaan dan pemerograman, aksi dan komunikasi, serta evaluasi. Metodelogi penelitian ini menggunakan kualitatif deskritif, dengan Teknik pengumpulan data wawancara dan studi pustaka. Hasil dari penelitian ini adalah pengumpulan fakta yang didapat adalah kurang nya fasilitas sekolah baik buku ataupu olahraga didaerah kegiatan, perumasan masalah yang dibawa adalah terkait pendidikan yaitu, kurang nya fasilitas olahraga, kurang daya literasi siswa sekolah dasar, serta butuh nya meningkatan untuk prasarana baca, perencanaan dan pemrograman yang dilakukan adalah dengan cara pendekatan kolaboratif kepada pihak penerima dan pemangku kepentingan lain nya sehingga dalam menetapkan tujuan yaitu meningkatkan kualitas pendidikan, aksi dan komunikasi yang dilakukan saling berhubungan implementasi berhasil dengan baik karena ada nya komunikasi yang baik, evaluasi dari program Inspire the Future adalah memahmi karakteristik dari penerima manfaat. | |||||||||
| Uncontrolled Keywords: | Corporate Social Responsibility, Inspire the Future, CSR implementation model according to Cutlip and center. Corporate Social Responsibility, Inspire the Future, Model implementas CSR menurut Cutlip and center | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Humam Azmii Sudrajat | |||||||||
| Date Deposited: | 27 Jul 2024 10:50 | |||||||||
| Last Modified: | 27 Jul 2024 10:50 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/38100 |
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